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Activate Academy

Certified partners.Talent that already knows the tool.

We train operators on your product, test them under exam conditions, and hand you a bench your customers can hire from.

On the call we walk through your product and agree what a certified operator has to be able to do. Then you decide if a curriculum review is worth your time.

Are you an operator? Apply to the Academy

Software gets bought faster than it gets staffed.

The gap between signing for a tool and having somebody who can use it properly is where budgets stall and renewals die.

Brands buy the tool, then wait.

A brand signs up and then spends months looking for someone who can actually run it. The licence sits half used while the search drags on.

Vendors close the logo, then churn.

Nobody on the team is fluent, so adoption stalls, the numbers never land, and the renewal turns into a conversation about price.

Talent learns on a live account.

Operators pick the product up in production, on the client's account and at the client's cost. The vendor wears the bad first impression.

What is missing is someone who can already use the thing on day one.

How it works

Five steps, run with you. Your team reviews the curriculum and signs off the exam before any operator sees either.

  1. Step 1

    Pick the track

    We agree the scope together. What a competent operator has to be able to do in your product, and what they must never get wrong.

  2. Step 2

    Crash course

    A five to ten day Academy intensive, written from your own documentation and reviewed by your team before we teach it.

  3. Step 3

    Certify

    Every track ends in a proctored exam. Pass it, or come back and sit it again.

  4. Step 4

    Distribute

    Certified operators are made available to your customers, introduced however you prefer. The brands we staff get a digest every other week with newly certified people flagged.

  5. Step 5

    Introduce

    We introduce you to founders and operators in our network, by name.

What partners get, and what partners give

The whole arrangement, both sides of it.

You get

  • DistributionA bench of operators your customers can hire from, and the brands in our network can too.
  • Trained talentPeople who can run your product in their first week instead of learning it in their third month.
  • Curriculum authorityYou decide what competent means in your product, and that is what we teach.
  • A named trackYour product gets its own Academy track, taught the way you want it taught.
  • A first wave of introsDirect introductions to founders and operators inside our network.

You give

  • Curriculum inputReview the outline and correct what we get wrong. One person, a few hours.
  • The testSign off on what a pass has to prove, so the certificate means something to you too.
  • A referral benefitA discount or premium support for the hires that come through the track.
Become a Certified Partner

Who this is for

We run a small number of tracks and go deep on each.

A fit

  • Serious DTC and ecommerce software with real depth to it.
  • Vendors whose customers keep asking who can actually run it for them.
  • Teams willing to put one person on curriculum review and exam sign-off.
  • Products where knowing the tool properly changes the result.

Not a fit

  • Badge trading and logo-swap directories.
  • Tools that take an afternoon to learn.
  • Anyone looking for a reseller or an affiliate deal.

The first four tracks we are building

These are the products we are opening tracks on. Each curriculum is written with the vendor before the track opens. Nothing here is live until it is.

Vendor names identify the product a track covers. No vendor listed here endorses or certifies Activate Talent.

Marketing measurement

Northbeam

Attribution and media measurement for direct-to-consumer brands.

A certified operator can

  • Read attribution windows without over-claiming a channel
  • Set up and sanity-check the reporting a founder actually looks at
  • Turn measurement into a decision about where the money goes

Performance advertising

AppLovin

Paid acquisition at scale for ecommerce advertisers.

A certified operator can

  • Structure and launch campaigns without burning the learning phase
  • Build and refresh creative sets against performance
  • Diagnose a stalled account before it becomes a churn call

Creative production

Visually

Managed creative and video production for ecommerce brands.

A certified operator can

  • Run a creative brief from request to delivered asset
  • Keep a production queue moving without chasing
  • Match creative output to what the ad account needs next

AI video

Higgsfield

AI video generation for social and paid creative.

A certified operator can

  • Get a usable, on-brand cut out of a generative workflow
  • Iterate to a brief instead of prompting at random
  • Fit AI output into a real content and ad calendar

More partners coming

We are opening tracks with a small number of additional vendors. If your customers keep asking for operators who already know your product, start the conversation.

Talk to partnerships

Activate Academy

Operators, not beginners.

Everyone who joins a track is already working in ecommerce operations. Every track assumes you do this for a living.

About the proctoring

Screen and camera stay on for the exam and nothing else. That is what makes the certificate worth putting your name on.

  • Short, scheduled intensives

    Five to ten days depending on the product, worked against the real product rather than slides.

  • A separate exam

    The course and the certification are separate. Finishing the lessons does not mean you have passed.

  • Placement after

    Certified operators go straight onto our bench and into live roles with the brands we staff.

Common questions

What does it cost?

There is no published fee. To start, all we need is one reviewer and your sign-off on the exam. We talk about commercials once we both agree the track is worth building.

Do you take a cut of our software?

No. We do not resell your product, sit between you and your customer, or take a share of licence revenue. The one thing we ask for is a referral benefit on hires that come through the track. A discount or premium support, whichever suits you.

Who issues the certificate?

We do. Activate Talent issues the certificate, on a curriculum built with the partner and an exam the partner signs off. We never describe anyone as certified by you unless you certify them yourself.

What does AI-proctored mean?

The exam is sat with screen and camera on, reviewed for that exam and nothing else. It applies to every candidate on every track, so a pass is comparable.

How long does it take to stand a track up?

Weeks rather than quarters. Most of that time is your team reviewing the curriculum and the exam.

Do you work with agencies?

Not in this version. Right now the programme is vendors and the brands that hire from it. Agencies come later.

What do you need from us to start?

One person for curriculum review, sign-off on what the exam has to prove, and a referral benefit for hires that come through the track.

Where do the operators come from?

Our existing network across Latin America and the Philippines. They are already working in ecommerce and already placed with brands.

Three ways in

You sell the software

Build a certified track for your product, and put operators who can run it in front of your customers.

Become a Certified Partner

You run the brand

Hire an operator who has already been trained and tested on the tools you have paid for.

Hire certified talent

You do the work

Join the Academy, certify on a track, and get put in front of the brands we staff for.

Apply to the Academy