Graphic Designer

What You’ll Do Performance: Static Ads ● Design paid creative across Meta, TikTok, Google, and other digital channels. ● Balance conversion-focused design (rooted in performance insights) with strong brand storytelling — ensuring performance creative still feels distinctly CAKES. ● Weekly deliverables: 3-4 static requests, 2-3 variations for each Email - CAKES body® and Cupcakes by CAKES body® ● Design email graphics for launches, campaigns, and evergreen marketing. ● Redesign key lifecycle flows: Welcome, Winback, and Sunset ● Explore multiple Welcome flows based on customer acquisition/source ● Repurpose strong email creative for static paid ads when relevant ● Weekly deliverables: 3 campaign emails E-Commerce - CAKES body® and Cupcakes by CAKES body® ● Create key graphics and visual systems for product launches, campaigns, and major brand moments. ● Design site graphics for launches, campaigns, and evergreen marketing. ● Site assets include: homepage, collection, PDP, LPs and promotional creative. Retail & IRL ● Design any retailer-specific print creative (ie: insert cards, mailer cards, in-store signage) ● Support events, experiential moments, PR, and other physical brand needs. ● Adapt creative thoughtfully across retailer requirements and formats. Social & Launches ● Repurpose (resizing if needed) digital marketing creative (ie: site carousels, emails) for Social ● Support launch and campaign graphics only, rather than day-to-day organic social content. Brand ● Maintain and evolve the CAKES body® and Cupcakes by CAKES body® visual identity across marketing. ● Ensure consistency across typography, color, layout, imagery, and graphic treatments. ● Build scalable templates and systems that help the team move quickly. ● Bring fresh ideas that continue to make CAKES feel distinctive, elevated, and culturally relevant. ● Partner with the Creative Director to ensure launches feel cohesive across channels. What We’re Looking For ● Mastery of Figma - we create all of our digital graphic designs in this program. ● 5+ years of professional graphic design experience, ideally within consumer, beauty, fashion, lifestyle, or wellness. ● A standout portfolio demonstrating strong brand design across digital, paid, e-commerce, and campaign work. ● Exceptional eye for typography, composition, color, imagery, and visual hierarchy. ● Strong understanding of both brand-building and performance-driven creative. ● Highly proficient in Adobe Creative Suite and Figma. ● Experience with AI image creation ● Ability to work quickly across multiple projects without sacrificing craft or attention to detail. ● Strong collaborator who is receptive to feedback and confident bringing a point of view. ● Deep interest in culture, fashion, beauty, social media, and advertising. ● A hands-on designer who genuinely loves making great work. You’ll Thrive Here If You… You have strong taste and equally strong execution. You care about the details, but always understand the bigger idea. You can take a creative direction and turn it into a cohesive system across an ad, email, homepage, retail display, and launch graphic — without making every touchpoint feel the same. You understand that beautiful creative and effective creative aren’t mutually exclusive. Most importantly, you’re excited to help build an iconic, unmistakable brand alongside a team that moves quickly, thinks big, and takes the work seriously without taking ourselves too seriously. Role Scope Primary ownership: Paid & performance creative, email, e-commerce/site graphics, retail marketing, campaign & launch assets Not responsible for: Packaging design or day-to-day organic social content creation.

5+ years of professional graphic design experience ideally within consumer, beauty, fashion, lifestyle, or wellness, with mastery of Figma and Adobe Creative Suite, and a standout portfolio demonstrating strong brand design across digital, paid, e-commerce, and campaign work.

Experience with AI image creation and deep interest in culture, fashion, beauty, social media, and advertising.

Figma and Adobe Creative Suite.