Tiktok Shop Coordinator

Role Overview

You’ll launch, manage and scale our TikTok Shop channels across the UK and US. This is a full-time role dedicated to TikTok Shop, combining marketplace operations, affiliate marketing, creator relationship management, content strategy and performance analytics.

You’ll own the channel end to end, from managing Seller Center and coordinating inventory to building a high-performing creator community and driving measurable revenue through shoppable content.

Key Responsibilities

1. TikTok Shop Operations

Manage day-to-day operations across TikTok Shop UK and US, including product listings, pricing, promotions and Seller Center.

Oversee Fulfilled by TikTok (FBT) inventory, account health, policy violations and backend administration.

Ensure product listings, promotions and storefronts are optimised for conversion.

Troubleshoot operational issues and maintain compliance with TikTok Shop policies.

1. Creator & Affiliate Management

Source, recruit and engage creators at scale, both on and off the TikTok platform.

Build and manage a high-performing affiliate network, turning creator relationships into long-term partnerships.

Conduct creator calls to pitch the brand, communicate product value and secure participation.

Manage affiliate activation, performance and ongoing engagement to drive consistent shoppable content production.

1. Sample & Product Seeding

Coordinate product sampling, ensuring the right products reach the right creators at the right time.

Track sample delivery, follow up on content commitments and ensure samples translate into published shoppable videos.

Analyse sample-to-sale performance and refine seeding strategies based on attributable GMV and conversion data.

1. Content Pipeline & Creator Enablement

Coordinate a consistent pipeline of creator-generated content across hero products.

Establish a weekly feedback loop, sharing performance insights and identifying which creative approaches are converting.

Brief creators on winning content formats, product messaging, hooks and calls to action.

Work with creators to improve content quality, posting frequency and commercial performance.

1. Analytics & Performance Reporting

Track weekly performance against agreed KPIs, including GMV, conversion rate, affiliate sales, creator activation, content output and sample-to-sale conversion.

Deliver regular reports with actionable insights and recommendations.

Use performance data to optimise creator recruitment, sampling, content strategy and promotional activity.

Identify growth opportunities and make data-driven decisions to scale revenue efficiently.

1. Inventory & Fulfilment Coordination

Coordinate TikTok Shop inventory availability against forecast demand and planned promotions.

Work with warehouse and operations teams to maintain appropriate stock levels across the UK and US.

Align TikTok fulfilment with Amazon as a fallback where required.

Proactively identify and resolve stock availability and fulfilment issues that could affect sales.

What Success Looks Like in 12 Months

500+ active affiliates: A strong creator community consistently producing shoppable content.

£83k in monthly TikTok Shop revenue: Revenue driven primarily by affiliate content, with paid amplification supporting growth.

A measurable sampling process: Every sample batch is tracked against content delivery, attributable GMV and sales performance.

1,000+ videos per month: A scalable content engine producing high volumes of shoppable videos across hero products.

A data-driven growth strategy: Clear reporting, repeatable processes and continuous optimisation across the UK and US markets.

Must-Have Skills & Experience

3+ years of experience in e-commerce, marketplace management or social commerce.

Proven experience launching, managing or scaling an e-commerce sales channel.

Strong analytical skills, with the ability to interpret performance data and translate insights into commercial decisions.

Demonstrated experience managing creator, influencer or affiliate relationships.

Experience coordinating high-volume outreach, campaign execution or creator activation.

Understanding of the UK and US e-commerce markets and their respective consumer behaviours.

Strong organisational and project management skills, with the ability to manage multiple operational workstreams simultaneously.

Comfortable taking full ownership of a channel and working towards ambitious revenue and content targets.

Nice-to-Have Skills

Hands-on experience launching or scaling TikTok Shop.

Amazon Seller Central or marketplace operations experience.

Experience managing affiliate programmes and performance-based creator partnerships.

Background in beauty, personal care, sports nutrition or other performance-driven consumer categories.

Experience with paid social amplification and creator-led performance marketing.

Required Tools & Technology

TikTok Shop Seller Center.

Inventory and fulfilment management systems.

Analytics platforms such as Google Analytics or equivalent.

CRM or creator management platforms.

Google Sheets, Excel or similar tools for reporting and performance tracking.

Deal-Breakers

No experience in e-commerce, marketplace or online sales operations.

No proven experience managing creator, influencer or affiliate relationships.

Unwillingness to dedicate full-time capacity to TikTok Shop.

Inability to collaborate across UK and US time zones.

Interview Process

Two interview stages.

3+ years of experience in e-commerce, marketplace management or social commerce, with proven experience launching, managing or scaling an e-commerce sales channel, strong analytical skills to interpret performance data, demonstrated experience managing creator, influencer or affiliate relationships, and understanding of the UK and US e-commerce markets.

Hands-on experience launching or scaling TikTok Shop, Amazon Seller Central or marketplace operations experience, experience managing affiliate programmes and performance-based creator partnerships, background in beauty, personal care, sports nutrition or other performance-driven consumer categories, and experience with paid social amplification and creator-led performance marketing.

TikTok Shop Seller Center, inventory and fulfilment management systems, analytics platforms such as Google Analytics or equivalent, CRM or creator management platforms, and Google Sheets, Excel or similar tools for reporting and performance tracking.