Director of Ecommerce

DIRECTOR OF ECOMMERCE

Location: Global Job Type: Full Time Work Hours: PST

Overview We're looking for a Director of Ecommerce to lead the business's ecommerce function. This person will turn commercial goals into a practical operating plan, identify opportunities across the customer journey, and coordinate execution with marketing, creative, operations, and other stakeholders.

Core Focus

• Ecommerce planning and execution
• Conversion and customer experience
• Merchandising and promotions
• Commercial performance analysis
• Cross-functional coordination

Responsibilities Ecommerce Management

• Develop and manage priorities for the channels assigned to the role.
• Coordinate launches, promotions, and site or channel updates.
• Identify friction in the purchase journey and recommend improvements.

Performance

• Monitor ecommerce performance and explain key drivers.
• Prioritize tests and improvements based on expected impact.
• Maintain clear reporting on initiatives, results, and next steps.

Leadership & Collaboration

• Align marketing, creative, operations, and finance on ecommerce priorities.
• Define ownership and execution plans for key initiatives.
• Communicate decisions, risks, and resource needs clearly.

Must-Haves

• Experience owning ecommerce performance for a consumer brand.
• Evidence of improving commercial or customer-experience outcomes.
• Strong analytical and prioritization skills.
• Experience leading cross-functional work.
• Strong written and spoken English.

Nice-to-Haves

• Beverage, CPG, or other repeat-purchase consumer-products experience.
• Experience with subscriptions or marketplaces, if included in the remit.
• Experience managing a distributed team.
• Experience scaling ecommerce processes in a growing business.

Tools Shopify, Google Analytics 4, Klaviyo, Meta Ads Manager, Google Ads, Triple Whale, Amazon Seller Central, Looker Studio, Recharge, Gorgias, Hotjar, Google Sheets / Excel

Success in This Role Success means establishing clear ecommerce priorities, improving visibility into performance, and delivering measurable improvements against the channels and targets assigned to the role.

• Experience owning ecommerce performance for a consumer brand.
• Evidence of improving commercial or customer-experience outcomes.
• Strong analytical and prioritization skills.
• Experience leading cross-functional work.
• Strong written and spoken English.

• Beverage, CPG, or other repeat-purchase consumer-products experience.
• Experience with subscriptions or marketplaces.
• Experience managing a distributed team.
• Experience scaling ecommerce processes in a growing business.

• Shopify, Google Analytics 4, Klaviyo, Meta Ads Manager, Google Ads, Triple Whale, Amazon Seller Central, Looker Studio, Recharge, Gorgias, Hotjar, Google Sheets / Excel