Growth Lead

Position: Growth Lead Employment Type: Full Time Location: Remote Working Hours: US Eastern

The Company We're partnering with an early-stage nail care brand that treats nails like skincare. Their products focus on healthy, hydrated nails, made with intentional, high-quality formulas and designed to fit easily into an everyday routine. They're now building their first in-house growth team.

Scope of the Role We're looking for a Growth Lead to own the number and lead a new growth team (CRM, performance marketing, design and community). Wholesale is the company's number one priority. This is a senior role for a strategic thinker who also executes.

Responsibilities • Own growth across wholesale, DTC and Amazon: new customers, repeat, LTV and how efficiently the brand grows • Set the full-funnel plan and budget across paid, CRM and retail media, and decide where the next dollar goes • Drive retail sell-through with retail media, in-store and geo-targeted activations, and promo planning alongside the retail team • Build the case for new doors and new retailers using velocity and repeat data • Connect wholesale, DTC and Amazon so the brand shows up wherever the customer actually shops • Lead the CRM, performance, design and community roles • Present results at the weekly performance readout

Requirements • Has scaled a consumer brand with a replenishment model • Wholesale / retail growth experience • Has set a full-funnel growth plan and budget across paid, CRM and retail media • Equally at home in the strategy and the spreadsheet • Startup experience: strategic thinker who also executes, independent and proactive • Uses AI and execution tools to move faster • Available to work US Eastern hours

Nice to Have • Experience across both DTC and retail • Spanish speaker

KPIs • Wholesale sell-through and units per store per week (top company KPI) • Door count and new retailers • Retail media ROAS • DTC CAC and MER • Repeat rate and LTV

• Has scaled a consumer brand with a replenishment model • Wholesale / retail growth experience (sell-through, retail media, new doors and retailers) • Has set a full-funnel growth plan and budget across paid, CRM and retail media • Equally at home in the strategy and the spreadsheet • Startup experience: strategic thinker who also executes, independent and proactive • Available to work US Eastern hours

• Experience across both DTC and retail • Spanish speaker

Target Roundel, Shopify, Amazon