Ecommerce & Website Operations Coordinator

Role Overview The Ecommerce & Website Operations Coordinator is the day-to-day owner of our website — responsible for keeping the site current, optimized, and performing across every surface. This role manages everything from homepage updates and PDP builds to backend Shopify operations, SEO, and emerging AI-driven search optimization. The ideal candidate is equally comfortable in a Shopify backend and a keyword research tool, and is driven by a genuine obsession with organic growth and site performance.

02 Site Merchandising & Content Update homepages and remerchandise the main collection page on a weekly and monthly cadence Build new PDPs and landing pages for launches, keeping copy and imagery current with brand guidelines Manage promo messaging across the announcement banner, cart drawer, and checkout Add and update PDP imagery and video weekly, and surface proof and badging (awards, press mentions) where earned • • • •

03 SEO & Organic Growth Own our SEO strategy end-to-end — technical SEO, on-page optimization, content structure, and internal linking Drive measurable growth in organic traffic through keyword research, page optimization, and content gap identification Optimize product descriptions, collection pages, metadata, and blog content for search visibility Monitor rankings, crawl health, and Core Web Vitals using tools such as Google Search Console, Semrush, or Ahrefs Develop and execute a blog content calendar built around high-intent organic search topics

04 AI & Agentic Search Optimization Lead our strategy for visibility in AI-powered and agentic search environments — including ChatGPT, Perplexity, Google AI Overviews, and emerging AI shopping agents Optimize site content and structure to be surfaced accurately and favorably by large language models and AI assistants Implement and maintain structured data markup (schema.org) across PDPs, blog posts, and brand pages to maximize AI-readable content signals Monitor how we are referenced, described, and recommended across AI search tools, and develop strategies to improve brand presence Stay current on the rapidly evolving landscape of AI search, generative engine optimization (GEO), and agentic commerce — bringing recommendations to leadership

05 Backend & Technical Coordination Manage metafields, apps, and Shopify backend fixes (product imagery, PDP modules) in coordination with the development partner Build and test promo mechanics apps (e.g., gift-with-purchase offers) for active promotions Troubleshoot transactional and system emails that touch the site (shipping confirmations, recommendation modules) Coordinate DNS and email authentication work (SPF/DKIM, Postmaster, Shopify white-labeling) between the dev partner, Nomadd, and ESPs Manage the Rebuy post-purchase and retention engine — building and testing offer rules

06 Ongoing Ownership Own the blog and any Rise.ai loyalty page updates and support Serve as the point person for anything 'the website is broken' before it needs to escalate Maintain a weekly production cadence and keep site operations moving without bottlenecks

07 Qualifications Hands-on Shopify experience (themes, metafields, apps) — Shopify Plus a plus Demonstrated SEO experience with a track record of growing organic traffic Familiarity with AI search tools, generative engine optimization (GEO), and structured data markup (schema.org) Genuine interest in how AI and agentic tools are reshaping search and ecommerce discovery Comfortable working with a development agency or partner without needing to write code from scratch Basic familiarity with email platforms (Klaviyo, Attentive) and email deliverability concepts (SPF/DKIM) a plus Detail-oriented, analytical, and comfortable owning a weekly production cadence

08 How to Apply Apply through this listing.

Hands-on Shopify experience with themes, metafields, and apps, demonstrated SEO experience with a track record of growing organic traffic, and familiarity with AI search tools, generative engine optimization, and structured data markup.

Shopify Plus experience, basic familiarity with email platforms like Klaviyo and Attentive, email deliverability concepts including SPF and DKIM, and genuine interest in how AI and agentic tools are reshaping search and ecommerce discovery.

Shopify, Google Search Console, Semrush or Ahrefs, schema.org, Rise.ai, Rebuy, and Nomadd.