Senior Creative Strategist

Senior Creative Strategist (DR)

Job Description: Senior Creative Strategist (Direct Response) Type: Full-Time, Remote Reports to: Creative Lead on delivery and priority, Head of Creative Strategy on craft and quality Compensation: Fixed base plus personal performance bonus plus quarterly team bonus

ROLE SUMMARY

We are looking for a strong direct response creative strategist. Someone who lives and breathes DR and understands deeply what makes an ad convert.

The client is a nine-figure DTC brand doing over $150M+ in revenue, serving more than 4M customers across the US. The audience is primarily 55+ dealing with foot pain, bunions and mobility issues. They spend heavily on META and creative is the single biggest lever they have.

Their winners come from real direct response thinking, not surface-level content. They need someone who has done this at scale and can produce winning ads from week one.

You own product lanes end to end. Concept, angle, script, brief, and the iteration loop after it goes live.

WHAT YOU OWN

Your product lanes

• Full ownership of the products assigned to you. Concept through to production-ready brief.
• You know your products, your customer and your numbers.
• Winning ads out of your lane.

Direct response craft

• Hooks, awareness stages, offer framing, pain-to-solution mapping, testimonial architecture, and how to structure a script that sells.
• Scripts and briefs that editors can execute without many revision rounds.
• Tailoring to storytelling types: educational, emotional, transformation, expert-led etc.

Angles and unique mechanisms

• Bring angle proposals to the brainstorming call.
• Contribute to the angle bank with hypotheses behind each idea.
• Understand the difference between iterating a winner and finding a genuinely new mechanism.

Top of funnel acquisition creative

• Cold traffic that converts and brings in new customers
• Angles that reach people we are not currently reaching (audience expansions)
• Comfortable being wrong fast and moving on

The performance loop

• Sit inside the numbers. Atria, Triple Whale and META.
• Watch what wins, understand why, feed it into the next round.
• If a script goes live and does not perform, you know within days, not weeks.

Working with the team

• Brief video editors and designers (this is a team of 30 people, where you have dedicated editors and designers on your scope)
• Work with media buyers and leads to understand what's working and where we can position ourselves next.
• Take feedback in script reviews and apply it.

WHAT WE ARE LOOKING FOR

Non-negotiables

• Minimum 3 years as a Creative Strategist or DR Copywriter at a direct response DTC brand.
• Proven winners on META at scale.
• Long-form experience. VSLs and educational content
• Deep understanding of DR fundamentals: awareness stages, offer construction, hook architecture, unique mechanisms, curiosity gaps.
• You can look at ad performance data and know what to do next.

Nice to have

• Experience in health, wellness, footwear, supplements or senior demographic products.
• Familiarity with MEAT best practices, and knowing when to break them.

Who this is not for

• Brand strategists who have never been held to a CPA.
• Anyone who measures their work in volume rather than winners.

COMPENSATION

Compensation is built in three parts.

1. Fixed base. A competitive monthly base salary.
2. Performance bonus. Tied directly to your own results. When your creative wins, you earn more. This is not a discretionary bonus, it is linked to the scorecard above.
3. Quarterly team bonus. When the whole team hits its targets, everyone shares in it. Recent examples have included a team trip.

The reason it is structured this way is simple. They want you paid well for showing up and doing the work, paid more when your creative performs, and rewarded alongside everyone else when the company wins. Individual and team incentives pulling in the same direction.

WHY THIS ROLE MATTERS

At this scale, incremental optimisation does not move the numbers anymore. Creative does.

There are already strong people on the team. They are hiring to add real DR firepower and go after audiences they are not reaching today, or increase the volume to the current audiences.

They are launching new products and entering new segments. Creative will determine how big those launches become.

If you are strong in direct response, have the winners to prove it, and want real ownership inside a nine-figure brand, this is the role.

• Minimum 3 years as a Creative Strategist or DR Copywriter at a direct response DTC brand, proven winners on META at scale, long-form experience with VSLs and educational content, deep understanding of DR fundamentals (awareness stages, offer construction, hook architecture, unique mechanisms, curiosity gaps), and the ability to read ad performance data and know what to do next.

• Experience in health, wellness, footwear, supplements or senior demographic products, and familiarity with MEAT best practices including knowing when to break them.

• META, Atria, and Triple Whale.