Landing Page & CRO Specialist

Landing Page & CRO Specialist Location: Global Job Type: Full-Time Working Hours: US Hours Work Arrangement: Remote

Job Overview We’re looking for a hands-on Landing Page & CRO Specialist to build, optimize, and continuously improve landing pages that support paid media, eCommerce, and growth campaigns. This person will own the connection between traffic, messaging, user experience, and conversion - using performance data and testing to turn more visitors into customers. The ideal candidate is highly execution-focused, understands performance marketing, and can move quickly from identifying an opportunity to implementing and testing a solution. Core Focus Landing page creation and optimization Conversion rate optimization (CRO) Paid traffic-to-conversion funnels A/B testing and experimentation UX, messaging, and page structure Data-driven performance improvement

Key Responsibilities Build and optimize high-converting landing pages for paid media and eCommerce campaigns Develop page structures, messaging, CTAs, offers, and user flows aligned with campaign objectives Optimize landing pages for conversion, mobile experience, and page performance Analyze traffic and conversion data to identify performance gaps and opportunities Plan and execute A/B tests and other conversion experiments Ensure landing pages align with paid media audiences, creative, messaging, and traffic sources Partner with performance marketing and creative teams to improve the full conversion journey Monitor landing page performance and continuously implement improvements Troubleshoot page, tracking, UX, and conversion issues Build repeatable processes for landing page creation, testing, and CRO

Must-Haves Proven experience building and optimizing landing pages Strong understanding of CRO and conversion-focused UX Experience supporting eCommerce, DTC, CPG, or performance marketing Hands-on experience with A/B testing and experimentation Strong understanding of messaging, page structure, offers, CTAs, and user journeys Ability to analyze performance data and turn insights into action Understanding of the relationship between paid media and landing page performance Strong attention to detail Highly autonomous and able to move quickly Strong written and verbal communication

Nice-to-Haves Experience working with consumer or CPG brands Shopify or other eCommerce platform experience Webflow, Unbounce, Instapage, Leadpages, or similar GA4 and Google Tag Manager Hotjar, Microsoft Clarity, or similar behavioral analytics tools Experience working with Meta and/or Google Ads Experience with paid media funnels Experience using AI tools to accelerate landing page development and testing

Tools Shopify Webflow Unbounce Instapage Leadpages GA4 Google Tag Manager Hotjar / Microsoft Clarity A/B testing and experimentation platforms ChatGPT / Claude Other CRO, analytics, and landing page tools Strong technical adaptability is more important than experience with one specific platform.

What Success Looks Like First 30 Days Understand existing landing pages, campaigns, audiences, and conversion goals Identify immediate CRO and performance opportunities Establish a clear process for monitoring landing page performance First 60 Days Take ownership of landing page builds and optimization Launch meaningful tests and improvements Improve alignment between paid traffic, creative, messaging, and landing page experience First 90 Days Establish a repeatable CRO and testing process Demonstrate measurable improvements in conversion performance Become a reliable partner to the performance marketing and creative teams

• Proven experience building and optimizing landing pages, strong understanding of CRO and conversion-focused UX, hands-on experience with A/B testing and experimentation, ability to analyze performance data and turn insights into action, understanding of the relationship between paid media and landing page performance, and experience supporting eCommerce, DTC, CPG, or performance marketing.

• Experience working with consumer or CPG brands, Shopify or other eCommerce platform experience, experience working with Meta and/or Google Ads, experience with paid media funnels, and experience using AI tools to accelerate landing page development and testing.

• Shopify, Webflow, Unbounce, Instapage, Leadpages, GA4, Google Tag Manager, Hotjar, Microsoft Clarity, A/B testing and experimentation platforms, and ChatGPT or Claude.