Influencer Seeding #1

FULL TIME REMOTE

Position: Influencer Seeding Specialist

Working Hours: M-F PST

Scope of the Role

We are looking for an organised, creative and highly proactive Influencer Seeding Specialist to own the day-to-day execution of our influencer gifting and creator seeding programme.

This person will be responsible for finding the right creators, building relationships, conducting personalised outreach, coordinating product gifting and tracking results from initial contact through content creation.

The ideal candidate understands that successful seeding is not simply about sending products. It is about identifying creators who genuinely align with the brand, creating strong relationships and building a scalable creator pipeline. Current beauty brands similarly structure seeding around creator sourcing, personalised outreach, fulfilment, relationship management and performance tracking.

Duties and responsibilities: Research and identify relevant influencers and content creators across TikTok, Instagram and other emerging platforms. Build and continuously maintain a strong pipeline of creators across nano, micro and mid-tier categories. Evaluate creators based on content quality, audience demographics, engagement, brand alignment and potential commercial value. Conduct personalised outreach via email, Instagram DM and other creator communication channels. Manage the full creator seeding process from initial outreach through product acceptance, shipment and follow-up. Coordinate product gifting, including collecting shipping information, product preferences and fulfilment details. Track shipments, deliveries, creator responses and campaign status. Follow up with creators appropriately while maintaining a positive and authentic relationship. Monitor organic posts and identify high-performing creators and content. Build relationships with creators who could become long-term ambassadors, affiliates or paid partners. Track creator content, engagement, reach and other relevant performance metrics. Maintain accurate creator databases, gifting trackers and campaign reports. Identify trends, emerging creators and new opportunities within the social media landscape. Work closely with Marketing, Social, Creative and E-commerce teams to align seeding activity with launches and commercial priorities. Support influencer campaigns, product launches, PR mailers and special gifting initiatives. Share weekly/monthly updates on outreach volume, response rates, products seeded, content generated and creator performance. Continuously test and improve outreach messaging, creator selection and seeding strategies.

Requirements: 3+ years of experience in influencer marketing, creator partnerships, PR, social media or a similar role. Hands-on experience with influencer gifting, product seeding or creator outreach. Strong understanding of TikTok and Instagram creator ecosystems. Experience working with beauty, skincare, fashion, wellness or DTC brands preferred. Excellent written English and the ability to communicate naturally with creators. Strong organisational and project management skills. Comfortable managing high volumes of creators without losing attention to detail or personalisation. Strong understanding of engagement, audience quality and creator fit. Experience using spreadsheets or CRM systems to manage creator pipelines. Comfortable working independently and taking ownership of the entire seeding workflow. Highly proactive, resourceful and commercially minded. Passionate about social media, creators, beauty/e-commerce and emerging trends.

3+ years of experience in influencer marketing, creator partnerships, PR, social media or a similar role, with hands-on experience in influencer gifting, product seeding or creator outreach, strong understanding of TikTok and Instagram creator ecosystems, excellent written English, strong organisational and project management skills, and comfortable managing high volumes of creators.

Experience working with beauty, skincare, fashion, wellness or DTC brands, and passion about social media, creators, beauty or e-commerce and emerging trends.

Spreadsheets or CRM systems to manage creator pipelines.