Creative Strategist

We’re looking for a Creative Strategist to own the creative direction and production roadmap for a key product category within a growing consumer brand. You’ll work across brand, performance marketing, and creative teams to turn marketing priorities into organized, high-impact creative initiatives across DTC, paid social, email, and retail.

This role is ideal for someone who can think strategically about what creative needs to be produced and why, while also bringing strong project management skills to keep production moving and teams accountable.

What You’ll Do

• Own the creative roadmap for a product category, translating brand and marketing priorities into a clear, prioritized production calendar.
• Plan and coordinate creative needs across photo and video shoots, paid social, email/lifecycle, DTC, and retail.
• Build and maintain Asana workflows, timelines, briefs, and task ownership so every deliverable has a clear owner, deadline, and status.
• Keep creative projects moving by tracking deadlines, identifying blockers, and following up with stakeholders and creative partners.
• Partner closely with brand marketing, performance marketing, and creative teams to ensure briefs are clear and deliverables align with campaign objectives.
• Coordinate with external creative partners or freelancers when needed to support production.
• Track creative output and performance, using metrics such as engagement, conversion, and asset fatigue to help determine future creative priorities.
• Identify opportunities to refresh, iterate, or expand creative based on what is performing in market.
• Champion brand consistency across retail, DTC, social, and paid media while staying informed on creative trends and market performance.
• Help establish a repeatable creative planning and production process that can scale as the brand grows.

• Experience in creative strategy, creative operations, creative project management, or a similar role, ideally within a consumer, ecommerce, retail, or DTC brand.
• Proven ability to turn marketing and brand priorities into structured creative roadmaps and production calendars.
• Strong understanding of creative production across photo, video, paid social, email/lifecycle, and retail.
• Strong project management skills with the ability to manage multiple creative initiatives, deadlines, and stakeholders simultaneously.
• Hands-on experience using Asana to manage workflows, timelines, task ownership, and project status.
• Ability to connect creative execution with broader campaign and business goals, rather than viewing creative in isolation.
• Comfortable using performance data and market feedback to inform creative decisions and priorities.
• Strong communication and organizational skills, with the confidence to keep teams accountable and projects moving.
• Ability to work independently in a remote environment and operate with minimal day-to-day oversight.

• Experience working with DTC, ecommerce, CPG, consumer products, or retail brands.
• Experience managing creative across multiple customer touchpoints and channels.
• Familiarity with creative performance metrics, asset testing, and identifying creative fatigue.
• Experience coordinating photo/video shoots or external creative production partners.

• Asana