Affiliate Growth & Creator Systems Manager

We are looking for an Affiliate Growth & Creator Systems Manager to own the systems, intelligence, optimization, and day-to-day execution behind our creator affiliate program.

This is a highly specialized, hands-on role for someone who already has significant experience operating creator affiliate platforms such as Euka, Reacher, Cruva, or a comparable platform.

Euka, Reacher, or Cruva experience is a MUST.

This is not a general affiliate marketing role where you can learn the platform on the job. You should already understand how these platforms work and how to use them to recruit, segment, activate, manage, analyze, and scale creators.

What You’ll Do

You’ll own the systems, operations, intelligence, and optimization behind the company’s creator affiliate program.

• Manage Creator Affiliate Platforms: Own Euka, Reacher, Cruva, or a comparable platform, including creator CRM, segmentation, workflows, campaigns, and data hygiene.
• Recruit & Research Creators: Identify high-potential creators, research competitor creator programs, and develop strategies to recruit top-performing creators.
• Build Automated Outreach: Create and optimize creator outreach bots, sequences, follow-ups, and personalized campaigns.
• Optimize Creator Messaging: Develop and A/B test outreach messaging, hooks, CTAs, offers, and incentives to improve response and activation rates.
• Analyze Creator Content: Evaluate TikTok content, identify winning creative patterns, and assess creator and product fit.
• Run Experiments: Continuously test creator segments, campaigns, samples, incentives, messaging, and content strategies using a hypothesis → test → result → action framework.
• Manage Incentives & Retainers: Run creator competitions, challenges, incentive programs, and retainer tracking while monitoring performance and ROI.
• Monitor Daily Performance: Review creator activity, samples, content, outreach, campaigns, CRM data, and performance anomalies, taking action when needed.
• Turn Data Into Growth: Analyze creator activation, GMV, conversion, revenue, content output, retention, and campaign performance to identify actionable opportunities.
• Improve Systems & Automation: Identify bottlenecks, automate repetitive processes, improve workflows, and build scalable SOPs and systems.
• Support TikTok Shop Growth: Optimize creator affiliate activity around products, promotions, launches, commissions, and commercial targets.

• 1+ year of hands-on experience with Euka, Reacher, Cruva, or a highly comparable creator affiliate platform
• Proven experience managing creator/affiliate programs and operations
• Strong experience with creator CRM, segmentation, tagging, workflows, and campaign management
• Experience building and optimizing automated creator outreach/bots
• Strong understanding of TikTok Shop Affiliate
• Experience with creator recruitment and competitive creator research
• Experience analyzing creator content, performance, GMV, conversion, and revenue
• Proven experience with A/B testing messaging, offers, incentives, campaigns, or creator strategies
• Experience managing creator competitions, incentives, or retainers
• Strong Excel/Google Sheets skills and ability to work with performance data
• Excellent attention to detail and ability to identify issues and opportunities independently
• Strong written communication skills for creator outreach and messaging
• Highly proactive, analytical, commercially minded, and comfortable working in a fast-paced environment

• Experience scaling affiliate programs for DTC, ecommerce, beauty, or consumer brands
• Experience working with TikTok Shop at scale
• Experience recruiting creators from competitor affiliate programs
• Experience managing high-volume creator databases
• Experience with creator sampling/seeding programs
• Experience managing paid creator/retainer programs
• Experience developing creator tiers and incentive structures
• Strong understanding of TikTok creative trends and viral content
• Experience building automated workflows and SOPs
• Experience using data to make commercial and revenue-focused decisions
• Experience working cross-functionally with Creative, Marketing, Ecommerce, and Social Commerce teams
• Experience with additional creator affiliate platforms beyond the required platform experience

• Euka
• Reacher
• Cruva
• TikTok Shop / TikTok Shop Affiliate
• Excel
• Google Sheets
• Creator CRM Platforms
• Creator Outreach Bots
• CRM Workflows
• Affiliate/Creator Management Platforms