E-commerce Funnel & CRO Specialist

About the Role

We are a fast-growing DTC health & wellness brand looking for an experienced E-commerce Funnel & CRO Specialist to own the technical execution behind our funnels, checkout experience, storefront, A/B testing, tracking, and reporting.

You will build and maintain sales funnels, configure products and offers, manage subscription billing, update Shopify, implement A/B tests, troubleshoot technical issues, and build automated reporting.

You’ll work closely with our E-commerce Manager, who will set priorities and direction. Your role is to independently execute, troubleshoot, QA, and optimize the technical work from setup through launch.

Key Responsibilities

Funnel Building & Maintenance

• Build, optimize, and maintain sales funnels using CheckoutChamp and Funnelish.
• Create and maintain landing pages, upsells, downsells, and checkout flows.
• Ensure funnels are correctly connected to products, offers, checkout, and tracking.
• Troubleshoot funnel issues and ensure all customer journeys function as intended.

A/B Testing & CRO

• Build and manage A/B tests across landing pages, funnels, offers, pricing, product presentation, and checkout flows.
• Correctly configure test variants and verify tracking.
• Document test hypotheses, setups, results, and learnings.
• Identify opportunities to improve conversion rates and overall funnel performance.

Checkout & Subscription Setup

• Configure and maintain campaigns, products, variants, and offers.
• Set up and troubleshoot subscription billing and recurring payments.
• Manage billing intervals, subscription pricing, and related checkout configurations.
• QA subscription flows to ensure customers are billed and processed correctly.

Shopify Store & Product Management

• Build and update Shopify product pages, collections, and landing pages.
• Manage product listings, pricing, descriptions, variants, and related storefront updates.
• Work with Shopify themes and customizations while maintaining site functionality.

Custom Development

• Read, edit, and troubleshoot HTML, CSS, JavaScript, and Shopify Liquid.
• Modify existing scripts, tracking code, theme files, and custom widgets.
• Implement front-end changes without breaking existing functionality.
• Troubleshoot front-end issues independently and make safe, well-tested changes.

Tracking & Analytics

• Implement and verify tracking across landing pages, funnels, checkout, and product pages.
• Work with UTMs, conversion pixels, events, and attribution tracking.
• Identify tracking discrepancies and investigate the root cause.
• Ensure order, customer, funnel, and marketing data is being captured accurately.

Reporting & Data Analysis

• Build and maintain complex Google Sheets reports using data from multiple sources.
• Use advanced formulas, array formulas, multi-sheet lookups, `QUERY` functions, and pivot tables.
• Automate recurring reporting wherever possible.
• Analyze performance data and identify anomalies, underperformance, and opportunities for improvement.

QA & Testing

• Thoroughly QA every funnel, checkout, product update, tracking implementation, and site change before launch.
• Perform live test transactions to verify:

• Products and pricing
• Subscriptions and billing
• Upsells and downsells
• Checkout flows
• Tracking and attribution
• Order and customer data
• Catch and correct even minor issues before changes go live.

Technical Troubleshooting & Vendor Communication

• Investigate technical issues across Funnelish, CheckoutChamp, Shopify, and supporting tools.
• Identify root causes rather than applying temporary fixes.
• Research documentation and technical resources to solve unfamiliar problems independently.
• Communicate with platform support and app vendors when necessary.
• Write clear, detailed, and reproducible bug reports.

Key Requirements

• 3+ years of experience in a similar e-commerce technical role involving funnel building, product setup, A/B testing, reporting, and technical troubleshooting.
• Excellent written and spoken English (C1/C2 level).
• Experience with a subscription platform that supports recurring billing; CheckoutChamp experience is a strong plus.
• Proven experience building and managing landing pages using page builders.
• Experience with Funnelish and/or PageFly is strongly preferred.
• Strong working knowledge of HTML, CSS, JavaScript, and Shopify Liquid.
• Ability to safely modify scripts, theme files, tracking code, and custom widgets without relying on a developer for every change.
• Strong understanding of tracking and attribution, including UTMs, conversion pixels, events, and funnel tracking.
• Advanced Google Sheets skills, including complex formulas, array formulas, multi-sheet lookups, `QUERY`, pivot tables, and automated reporting.
• Strong analytical and problem-solving skills, with the ability to identify when something is wrong, investigate why, and determine the appropriate action.
• Exceptional attention to detail and a strong commitment to QA.
• Highly proactive and independent, with the ability to research unfamiliar platforms, read documentation, troubleshoot issues, and find solutions without step-by-step instructions.
• Strong communication skills and the ability to work effectively with internal teams, software providers, and vendors.
• Comfortable taking full ownership of tasks from setup → testing → QA → launch → troubleshooting.
• Experience with ChatGPT, Claude, and/or automation platforms such as Zapier is a plus.

What We Offer

• Fully remote work environment
• Full-time position
• Collaborative and fast-paced team
• Opportunities for professional growth and development
• Competitive salary

The Ideal Candidate

You’re a highly technical e-commerce operator who takes ownership and gets things shipped.

You don’t need step-by-step instructions. When given a goal or a problem, you can research the platform, understand how the pieces connect, troubleshoot the issue, implement the solution, and thoroughly QA your work before launch.

You enjoy working at the intersection of e-commerce, technology, data, and conversion optimization, and you take pride in building reliable funnels and catching problems before customers do.

If that sounds like you, we’d love to hear from you.

• 3+ years of hands-on e-commerce technical experience with funnel building, product setup, A/B testing, and reporting; proficiency in HTML, CSS, JavaScript, and Shopify Liquid; expert-level Google Sheets skills; C1/C2 English; must be available 9am–5pm EST.

• CheckoutChamp and Funnelish/PageFly platform experience, subscription billing expertise, tracking and attribution knowledge (UTMs, conversion pixels), familiarity with AI tools (ChatGPT, Claude) and Zapier automation.

• CheckoutChamp, Shopify, Funnelish or PageFly, Google Sheets, HTML/CSS/JavaScript, Shopify Liquid, Google Analytics or conversion tracking platforms.