Marketing Coordinator

We're helping our client find a Marketing Coordinator to own the day-to-day content process across founder brands, communities, and programs by transforming conversations, meetings, podcasts, and ideas into platform-native content across multiple channels. In this role, you will manage content production, editorial ownership, content operations, and creative coordination while contributing to audience growth, thought leadership, engagement, and content execution. This overview is based on the source job description.

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Responsibilities:

• Own the content production process from idea development through final delivery.
• Create and develop content across Substack, newsletters, LinkedIn, Instagram, TikTok, YouTube, and other relevant channels.
• Transform founder conversations, meetings, podcasts, events, speaking engagements, and industry discussions into content opportunities.
• Draft newsletters, Substack posts, social content, founder thought leadership content, and community-facing content.
• Repurpose long-form content into platform-specific formats while maintaining message consistency.
• Adapt content to different audiences, platforms, and communication goals.
• Identify relevant trends, conversations, and content opportunities that support business objectives.
• Ensure all content reflects the intended voice, tone, and positioning of the founder or brand.
• Review content quality before publication and coordinate revisions when needed.
• Continuously suggest improvements in messaging, formats, storytelling approaches, and content distribution.
• Build and manage editorial and content calendars aligned with business priorities and upcoming initiatives.
• Coordinate with editors, designers, producers, and internal stakeholders to ensure timely delivery.
• Create content briefs, content requirements, and creative direction for supporting team members.
• Manage content workflows, approvals, deadlines, and production schedules.
• Maintain organized content libraries, documentation, and editorial resources.
• Ensure content priorities remain aligned with company goals and current initiatives.
• Support content planning around events, mentorship programs, fellowships, founder activities, and community initiatives.
• Manage content calendars, briefs, and production workflows in Notion.
• Maintain organized Notion databases for editorial planning, content libraries, and publishing status.
• Ensure content is properly adapted and optimized for each platform rather than simply reposted.
• Manage content preparation and publishing workflows across Substack, LinkedIn, Instagram, TikTok, YouTube, and other channels.
• Review podcast recordings, interviews, and long-form content to identify content opportunities for distribution.
• Collaborate with editors and producers to ensure content is effectively repurposed into platform-specific assets.
• Maintain a strong understanding of platform trends, content formats, audience behavior, and emerging creators.
• Recommend content formats, hooks, and distribution approaches based on current platform performance and audience preferences.
• Support external communications across newsletters, email updates, outreach, decks, one-pagers, and other brand materials.
• Write, edit, and refine copy so it feels clear, polished, warm, and aligned with the founder or brand voice.
• Write and edit copy across formats: long-form, short-form, headlines, hooks, captions, subject lines, and landing page copy.
• Adapt voice and register to match the founder or brand, writing warm, polished, and personal copy that never reads as templated or AI-generated.
• Help turn internal ideas, updates, and priorities into strong outward-facing communication materials.
• Review and improve written materials from other team members before they are sent or published.
• Track key content and platform metrics, including engagement, reach, retention, and content performance.
• Identify what is working and propose improvements based on performance insights.
• Stay informed on platform updates, creator trends, and emerging content formats.
• Use AI tools to support research, content creation, repurposing, workflow efficiency, and editorial development.
• Operate with speed and consistency across multiple content streams without sacrificing quality.
• Continuously improve content workflows and contribute to scalable content systems.
• Connect content to conversion, sign-up, outreach, and revenue objectives, not just visibility metrics.

• 5+ years of content creation, marketing, or editorial experience with proven ability to write across multiple platforms (Substack, LinkedIn, Instagram, TikTok, YouTube) and adapt founder/brand voices authentically; strong command of American business culture and remote work in startup environments.

• Experience with AI-powered content workflows, podcast production coordination, newsletter management, trend analysis, video scripting, and familiarity with creator economy or venture/startup ecosystems.

• Notion (database and editorial calendar management), Figma, Canva, Frame.io, Substack, LinkedIn, Instagram, TikTok, YouTube, and AI tools for research and ideation.