Manager, Growth Marketing

We are a California-based beauty, fashion, and wellness brand seeking a performance-driven Growth Marketing Manager to own paid and performance marketing strategy with a focus on acquisition and retention. Working closely with our in-house creative and brand teams, as well as external partners, you will optimize paid campaigns, identify growth opportunities, and scale performance across channels.

This role calls for hands-on experience with paid social (Meta), affiliate, and SEM, paired with strong analytical rigor and an eye for brand nuance. You will manage campaign performance and translate insights into creative briefs, content strategies, and retention initiatives that fuel sustainable growth across our beauty and fashion businesses.

The ideal candidate is a performance-driven marketer who thrives at the intersection of data and creativity equal parts analytical and imaginative, with the ability to balance growth metrics against brand-forward storytelling.

Responsibilities • Manage acquisition and retention strategies to ensure profitable CACs and high LTVs across all customer cohorts.

• Own the performance marketing strategy across paid social, affiliate, SEM, and other emerging channels.

• Drive a culture of test-and-learn, extracting actionable insights from campaign data and customer behavior.

• Partner cross-functionally with product, data, lifecycle, and finance to align growth strategy with company objectives.

• Lead and manage external agency relationships to ensure accountability and performance.

• Develop and drive customer analytics frameworks focused on acquisition, retention, LTV, and cohort analysis.

• Present growth performance, insights, and recommendations to senior stakeholders on a regular basis.

• Collaborate with brand marketing, creative, product, and ecommerce teams to ensure growth strategies align with our brand identity.

• Stay current on performance and retention marketing trends, tools, and best practices to keep us ahead of the curve.

• 6+ years of experience in performance and growth marketing, with hands-on expertise in Meta and affiliate marketing.
• Proven ability to analyze and optimize paid campaigns with a strong understanding of ROAS, CAC, and LTV.
• Experience designing and implementing testing strategies, from ad creative to key messaging and translating learnings into scalable campaigns.
• Strong analytical skills with fluency in Excel and marketing analytics platforms.
• A blend of left- and right-brain thinking, equally strong in data analysis and brand-forward creative strategy.

• CRM experience.
• Background in beauty, fashion, or luxury.
• General brand marketing experience.

• Meta (Facebook/Instagram) advertising platform, affiliate marketing platforms, SEM tools (Google Ads), Excel, and marketing analytics platforms for campaign performance tracking and cohort analysis.