Senior Performance Marketing Manager (Meta, Google, TikTok & Pinterest)

We’re helping our client find an experienced Performance Marketing Manager to own paid acquisition across Meta, Google, TikTok, and Pinterest. This is not a media buyer who simply launches campaigns. We’re looking for someone obsessed with creative testing, customer growth, subscription acquisition, and profitability. In this role, you will drive profitable growth, improve subscription performance, and scale revenue while maintaining strong efficiency metrics such as ROAS and MER.

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Responsibilities:

• Own paid acquisition strategy across Meta, Google, TikTok, and Pinterest.
• Grow new customer acquisition while maintaining profitability.
• Develop and execute a rigorous creative testing roadmap every week.
• Launch, measure, and iterate on creative testing across founder-led content, educational content, UGC, statics, video, landing pages, and PDPs.
• Identify winning ads quickly and confidently scale them.
• Work closely with our founder and creative team to continuously develop high-performing creative.
• Build campaigns that prioritize customer lifetime value—not just first-purchase revenue.
• Drive subscription acquisition and improve customer retention through paid media.
• Optimize landing pages and product detail pages to improve conversion rates.
• Monitor CAC, AOV, ROAS, MER (Marketing Efficiency Ratio), contribution margin, and customer quality—not vanity metrics.
• Deliver weekly reporting with actionable insights and recommendations.

• 5+ years managing paid media for premium or luxury beauty, skincare, wellness, or supplement brands.
• Proven experience helping scale a consumer brand from approximately $10 million to $30 million+ in annual revenue.
• Deep expertise in Meta Ads Manager.
• Strong experience with Google Ads (Search, Shopping, Performance Max, and YouTube).
• Experience managing TikTok Ads and Pinterest Ads.
• Strong understanding of attribution, MER, blended CAC, contribution margin, LTV, and profitability.

• Demonstrated success growing subscription businesses, exceptional creative instincts for identifying winning ad hooks and messaging that resonates with luxury consumers, and experience optimizing landing pages and product detail pages for conversion.

• Meta Ads Manager, Google Ads (Search, Shopping, Performance Max, YouTube), TikTok Ads, Pinterest Ads, analytics and attribution platforms for tracking CAC, ROAS, MER, and contribution margin.