Email Designer

We’re helping our client find a talented freelance Email Designer to join their marketing team and create high-converting email campaigns for a fast-growing DTC ecommerce brand. In this role, you will design visually compelling and conversion-focused emails while contributing to overall campaign performance, storytelling, and customer engagement.

Responsibilities:

• Design promotional and lifecycle emails for ecommerce
• Develop creative concepts for launches, sales, product education, and seasonal campaigns
• Write or improve email copy, headlines, subject and preview lines
• Create compelling layouts that are optimized for conversions
• Select imagery, graphics, typography, and CTAs that support the campaign objective
• Collaborate with our marketing team on campaign strategy and creative direction
• Prepare assets that can be easily built in Klaviyo

• 3+ years designing emails for DTC ecommerce brands
• A strong portfolio of ecommerce email campaigns (please include examples)
• Experience with brands in beauty, fashion, lifestyle, wellness, or consumer products
• Excellent visual design skills and a strong understanding of conversion principles
• Ability to write or refine marketing copy in English
• Experience working with Figma
• Understanding of responsive email best practices
• Familiarity with Klaviyo

• Experience with SMS creative
• Experience creating landing pages
• Understanding of customer lifecycle marketing
• Knowledge of ecommerce CRO and email best practices

• Figma for design and Klaviyo for email building and campaign management.