Copywriter (Direct Response)

Position Overview

As the Copywriter, you will be responsible for developing persuasive, on-brand copy across multiple marketing channels. You'll collaborate closely with creative strategists, designers, video editors, and media buyers to produce high-performing copy for paid advertising, landing pages, email campaigns, product launches, website content, and social media.

The ideal candidate understands how to write copy that captures attention, builds trust, and drives action while maintaining a consistent brand voice.

Key Responsibilities

• Write compelling copy for paid social ads across Meta, TikTok, YouTube, Google, and other digital platforms.
• Develop high-converting landing page copy that improves user engagement and conversion rates.
• Create email marketing campaigns, promotional sequences, newsletters, and lifecycle automation copy.
• Write product descriptions, website content, collection pages, FAQs, and educational resources.
• Craft engaging scripts for video advertisements, UGC content, YouTube videos, and organic social media.
• Collaborate with creative strategists to develop campaign messaging, hooks, headlines, and offers.
• Partner with designers and video editors to ensure messaging aligns with creative execution.
• Conduct customer and competitor research to uncover insights that strengthen messaging.
• Optimize copy based on A/B testing results and campaign performance metrics.
• Maintain a consistent brand voice across all customer touchpoints.
• Stay informed on consumer trends, advertising best practices, and emerging copywriting techniques.

Required Qualifications

• 3+ years of professional copywriting experience, preferably within eCommerce, DTC, or consumer brands.
• Strong portfolio showcasing direct-response copy, landing pages, email marketing, and digital advertising.
• Exceptional English writing, editing, and proofreading skills.
• Deep understanding of persuasive writing, consumer psychology, and conversion-focused messaging.
• Experience writing for Meta, TikTok, Google Ads, YouTube, email marketing, and websites.
• Ability to simplify complex ideas into clear, engaging, and action-oriented messaging.
• Strong research skills with the ability to quickly understand products and target audiences.
• Excellent collaboration and communication skills.
• Highly organized with the ability to manage multiple projects and deadlines.

Preferred Qualifications

• Experience writing for men's lifestyle, grooming, apparel, wellness, or consumer brands.
• Familiarity with direct-response marketing frameworks (AIDA, PAS, StoryBrand, and similar methodologies).
• Experience working with Shopify, Klaviyo, Triple Whale, or other eCommerce platforms.
• Knowledge of SEO best practices for website and blog content.
• Experience interpreting marketing performance data to improve copy effectiveness.
• Familiarity with AI writing tools such as ChatGPT, Claude, or Jasper while maintaining a strong human editorial voice.

If you're a creative storyteller with a strong understanding of consumer psychology and direct-response marketing, we'd love to have you on our team.

• 3+ years of professional copywriting experience in eCommerce, DTC, or consumer brands with a strong portfolio demonstrating direct-response copy, landing pages, email marketing, and digital advertising across Meta, TikTok, Google Ads, YouTube, and websites.

• Experience in men's lifestyle or grooming brands, familiarity with direct-response frameworks (AIDA, PAS, StoryBrand), knowledge of SEO best practices, and proficiency with AI writing tools while maintaining strong editorial voice.

• Meta Ads, TikTok, Google Ads, YouTube, email marketing platforms, and website content management systems.