Head of Celebrity & Creator Partnerships

About the Role

We're building a partnership function from the ground up in the healthy aging, longevity, and senior mobility space. This is a senior, deal-driven role for someone who has personally closed celebrity partnerships and can also build and manage a large, structured network of creators. The goal is not one-off social posts. It's long-term brand equity, cultural relevance, and eventually a signature product collaboration with a celebrity partner.

What You'll Own

• Celebrity partnerships. Source, negotiate, and close deals with high-profile talent (ideally 1M+ followers), structured as long-term partnerships rather than single posts.
• Creator network. Build and scale a consistent, structured roster of dozens of creators in the healthy aging, longevity, and senior mobility space, working in sync with the celebrity layer to expand reach and credibility.
• Product vision. Lay the groundwork for a signature shoe developed with a celebrity partner. A genuine product collaboration that builds category authority, not just a marketing tie-in.
• Strategy and differentiation. Own a clear point of view on which partnerships to pursue and why, and how we stand apart from competitors in the space.
• Cross-functional coordination. Work closely with creative, paid media, and content so partnerships actually drive measurable growth.

First 30 Days

• Deliver a full market and competitive analysis within our niche (healthy aging, longevity, senior mobility).
• Present a clear point of view on the partnerships we should pursue and the reasoning behind them.
• Begin direct outreach and negotiation with target celebrities and creators.
• Close 2 partnership deals.
• Surface non-obvious, out-of-the-box partnership opportunities we wouldn't typically consider.

30 to 60 Days

• Close 4 deals, doubling the first-month pace.
• Stand up scalable, end-to-end partnership campaigns.
• Demonstrate clear differentiation from what competitors are doing.
• Coordinate across creative, paid media, and content so partnerships move the needle.
• Establish the partnership function as a repeatable growth channel, not a series of one-offs.

What You Bring

• A track record of personally closing celebrity or high-profile talent deals, ideally with talent at 1M+ followers.
• Experience negotiating long-term partnerships that build lasting brand value, not just single activations.
• Proven ability to build and manage a large, structured creator network (dozens of creators), not just isolated collaborations.
• Comfort operating in, or quickly learning, the healthy aging, longevity, and senior mobility category.
• Strategic thinking paired with hands-on execution. You can set the vision and close the deals yourself.
• Strong cross-functional collaboration with creative, media, and content teams.

Bonus Points

• Existing relationships with talent, agents, or management in relevant categories.
• Experience taking a product collaboration (footwear, apparel, consumer goods) from concept to launch.
• Background in wellness, fitness, healthcare, or consumer brands aimed at older adults.

• 5+ years of proven track record personally closing celebrity/high-profile talent partnerships (1M+ followers)
• Negotiating long-term brand deals, and building/managing structured creator networks of dozens in relevant categories.

• Existing relationships with talent agents or management
• Experience launching product collaborations in footwear/apparel/consumer goods
• Background in wellness, fitness, healthcare, or senior-focused consumer brands.

• CRM platforms for partnership management
• Deal tracking systems
• Collaboration tools for cross-functional coordination with creative, media, and content teams