Copywriter

Copywriter Reports To: Senior Marketing Manager

Our client is looking for a highly creative and strategic Copywriter to own written content across its marketing ecosystem. This person will create compelling, platform-native copy that educates audiences, strengthens brand authority, drives engagement, and generates qualified leads.

The ideal candidate understands that effective copy is never one-size-fits-all. They know how audiences consume content differently on LinkedIn, YouTube, email, landing pages, and short-form video and can adapt the message and format for each channel while maintaining a consistent brand voice.

Working closely with the Senior Marketing Manager, designers, and video editors, the Copywriter will transform marketing strategies and campaign concepts into clear, engaging, and conversion-focused content.

Key Responsibilities

Multi-Channel Content Creation

• Write compelling copy for LinkedIn posts, newsletters, YouTube scripts, landing pages, lead magnets, and other marketing assets.
• Translate campaign strategies and content briefs into polished, audience-focused copy.
• Develop educational, persuasive, and thought-leadership content that builds credibility and trust.
• Adapt messaging, structure, and tone for different platforms while maintaining a consistent brand voice.
• Repurpose core ideas into channel-appropriate content without making the copy feel repetitive.

Email Marketing

• Write newsletters, nurture sequences, launch emails, and promotional campaigns.
• Create compelling subject lines and preview text designed to improve open rates.
• Structure emails for readability, engagement, and conversion.
• Develop clear calls to action that guide readers toward the intended next step.
• Review campaign performance and refine messaging based on available data.

LinkedIn and Social Media

• Write organic LinkedIn content designed to increase reach, engagement, and brand authority.
• Develop attention-grabbing hooks and platform-appropriate calls to action.
• Write captions and supporting copy for short-form video content.
• Adapt messaging for LinkedIn, Instagram Reels, TikTok, YouTube Shorts, and other relevant channels.
• Help turn company expertise and insights into engaging thought-leadership content.

Video Scriptwriting

• Write YouTube scripts with strong openings, clear storytelling, natural pacing, and audience-retention techniques.
• Develop concise scripts for Reels, TikTok, YouTube Shorts, and LinkedIn videos.
• Write in a conversational style that sounds natural when spoken.
• Collaborate with video editors to ensure scripts translate into engaging visual content.
• Revise scripts based on feedback, performance insights, and production requirements.

Lead Generation and Conversion Copy

• Create downloadable resources such as guides, playbooks, checklists, templates, and other lead magnets.
• Write landing-page copy that clearly communicates value and encourages conversions.
• Turn complex information into accessible, useful, and engaging content.
• Develop headlines, value propositions, benefits, and calls to action that support lead-generation goals.

Collaboration and Optimization

• Partner closely with the Senior Marketing Manager to execute content and campaign strategies.
• Collaborate with designers and video editors to align written and visual messaging.
• Manage multiple content assignments while meeting agreed deadlines.
• Incorporate stakeholder feedback efficiently and professionally.
• Use content and campaign performance data to continuously improve copy.

What Success Looks Like

• Consistently producing high-quality copy tailored to each marketing channel.
• Building a recognizable and consistent brand voice across all content.
• Increasing audience engagement and supporting qualified lead generation.
• Delivering polished work on schedule with minimal revisions.
• Writing YouTube scripts that capture attention and maintain audience interest.
• Improving email, social media, and landing-page performance through ongoing testing and optimization.
• Collaborating effectively with marketing, design, and video-production stakeholders.

Ideal Candidate

You are a strategic writer who understands both storytelling and conversion. You can take one core idea and transform it into a compelling LinkedIn post, a persuasive email, an engaging YouTube script, or a useful lead magnet. You are comfortable balancing creativity with commercial goals and using feedback and performance data to make your writing stronger.

• 3 years of professional copywriting, content writing, or content marketing experience.
• Excellent written English, including strong grammar, editing, and proofreading skills.
• Demonstrated experience writing content for multiple marketing channels.
• Strong understanding of platform-specific copywriting and audience behavior.
• Experience writing organic LinkedIn content.
• Experience developing newsletters, nurture sequences, or other email marketing campaigns.
• Experience writing scripts for YouTube or other video platforms.
• Ability to write persuasive, educational, and conversational content.
• Strong understanding of hooks, storytelling, calls to action, and conversion-focused messaging.
• Excellent attention to detail and ability to maintain a consistent brand voice.
• Strong organizational and time-management skills.
• Ability to work independently in a fast-paced remote environment.
• A portfolio containing relevant copywriting samples.

• Experience writing for B2B audiences.
• Experience developing thought-leadership content.
• Experience creating lead magnets, guides, or downloadable resources.
• Familiarity with SEO copywriting principles.
• Experience writing landing pages or other conversion-focused assets.
• Previous experience working within a marketing agency or supporting multiple campaigns.
• Working knowledge of content marketing strategy and performance metrics.
• Experience using AI writing tools responsibly for research, ideation, outlining, or editing.

• Email marketing platforms, LinkedIn, YouTube, landing page builders, and content management systems for multi-channel campaign execution.