Graphic Designer

Our client is a leading, digitally driven beauty and cosmetics brand known for its colorful products, playful creative direction, and strong presence across social media and e-commerce.

They are seeking a creative and trend-savvy Freelance Digital Graphic Designer to support their Marketing, Social, Creative, and Digital teams. In this role, you will transform campaign concepts and emerging trends into engaging, on-brand visual content across social media, email, web, and paid advertising.

The ideal candidate has a strong understanding of digital design, social-first content, and beauty or fashion trends. You should be comfortable creating both polished campaign assets and fast-turnaround content for platforms such as Instagram and TikTok.

Key Responsibilities

• Design engaging, on-brand content for Instagram, TikTok, and other social platforms, including static posts, stories, reels, GIFs, and motion graphics.
• Create email graphics, website banners, digital advertisements, and paid social assets to support product launches and marketing campaigns.
• Adapt campaign concepts across multiple digital channels and formats while maintaining a consistent brand identity.
• Collaborate closely with Marketing, Social, Creative, and Digital teams to translate briefs into compelling visual content.
• Contribute creative ideas that increase engagement and strengthen the brand’s digital presence.
• Stay current with beauty, fashion, social media, and digital design trends.
• Use AI-powered tools to support creative ideation, content development, and workflow efficiency.
• Manage multiple projects, incorporate feedback, and deliver high-quality work within agreed timelines.

What We’re Looking For

We’re looking for a designer who can balance strong design fundamentals with speed, creativity, and an understanding of what performs online. You should be excited by social media, comfortable experimenting with new creative tools, and able to turn trends and campaign ideas into visually compelling content.

• At least 3–5 years of experience in graphic design, digital design, social media creative, or a related role.
• A strong portfolio demonstrating digital marketing and social media design experience.
• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Experience designing content for social media, email marketing, websites, digital advertising, and paid social campaigns.
• Strong understanding of typography, composition, color theory, and digital layout.
• Experience using AI-powered tools such as ChatGPT, Adobe Firefly or Adobe AI, Perplexity, Sora, or similar platforms.
• Strong creative judgment, attention to detail, and ability to maintain brand consistency.
• Ability to work effectively in a fast-paced, collaborative remote environment.
• A bachelor’s degree in Graphic Design, Digital Design, Marketing, or a related field is preferred but not required.

• Previous experience working with beauty, cosmetics, skincare, fashion, lifestyle, or consumer brands.
• Experience creating motion graphics or editing short-form videos using After Effects or Premiere Pro.
• Proficiency in Canva or Figma.
• Familiarity with AI-assisted coding or vibe-coding tools such as Replit.
• Understanding of the creative differences between organic social content and paid advertising.
• Genuine interest in beauty, fashion, digital culture, and emerging social media trends.

• Adobe Creative Suite (Illustrator, Photoshop, InDesign), AI-powered tools (ChatGPT, Adobe AI, Perplexity, Sora), and social media platforms (Instagram, TikTok).