Senior Media Buyer

We're looking for a Senior Media Buyer to lead paid media execution and performance across digital acquisition channels. This role is responsible for scaling customer acquisition profitably while maintaining efficiency across paid social and other paid growth channels.

The ideal candidate is highly analytical, commercially minded, and experienced in scaling DTC ecommerce brands through data-driven performance marketing. They should thrive in a fast-paced environment, constantly test new ideas, and understand how creative, audience psychology, conversion optimization, and profitability work together.

Key Responsibilities:

Paid Media Strategy & Execution:

• Own and manage paid media campaigns across Meta, TikTok, Google, and other acquisition channels.
• Build, launch, optimize, and scale campaigns focused on customer acquisition and revenue growth.
• Manage media budgets and allocate spend strategically across campaigns and platforms.
• Scale winning campaigns while maintaining profitability and efficiency.
• Continuously test audiences, creatives, hooks, landing pages, and campaign structures.

Performance Optimization:

• Monitor and optimize key performance metrics, including: ROAS, CPA, MER, CAC, Contribution Margin, New Customer Acquisition
• Analyze campaign performance daily and identify optimization opportunities.
• Develop scalable testing frameworks to improve media efficiency and creative performance.
• Proactively identify and solve performance bottlenecks.

Creative Strategy Collaboration:

• Partner with creative, content, influencer, and brand teams to develop high-performing ad creatives.
• Provide data-driven feedback on messaging, hooks, offers, and creative formats.
• Ensure creative aligns with brand positioning while maximizing performance.

Reporting & Analytics

• Build and maintain paid media reporting dashboards.
• Analyze attribution, customer acquisition trends, and channel performance.
• Present actionable insights and recommendations to leadership.
• Use data to guide optimization and business decisions.

Cross-Functional Collaboration

• Work closely with Ecommerce, Retention, Influencer, and Creative teams.
• Support forecasting, budgeting, and revenue planning.
• Align paid media initiatives with product launches, promotions, and overall business goals.

• 4–7+ years of experience in Paid Media Buying or Performance Marketing.
• Proven success scaling DTC ecommerce brands through paid acquisition.
• Strong hands-on experience with: Meta Ads, TikTok Ads, Google Ads
• Experience managing significant monthly advertising budgets.
• Deep understanding of: Attribution, Ecommerce funnels, Customer acquisition economics, Performance marketing metrics (ROAS, CPA, CAC, MER, Contribution Margin)
• Strong analytical skills with the ability to make data-driven decisions.
• Experience building testing frameworks for creatives, audiences, and landing pages.
• Commercial mindset focused on profitability and growth.

• Experience in Fashion, Activewear, Beauty, Wellness, or Lifestyle brands.
• Experience working in high-growth DTC ecommerce companies.
• Strong creative intuition and understanding of consumer psychology.
• Experience collaborating closely with creative and influencer marketing teams.
• Experience with forecasting, budgeting, and revenue planning.
• Ability to present insights and recommendations to leadership.

• Meta Ads Manager
• TikTok Ads
• Google Ads
• Paid media reporting dashboards
• Ecommerce attribution platforms
• Campaign performance analytics tools
• Landing page testing tools
• Audience testing frameworks
• Creative performance analysis tools