Performance Advertising Specialist

We're looking for a Performance Advertising Specialist to execute, optimize, and scale paid advertising campaigns across multiple digital channels. You'll work closely with strategists, designers, and clients to launch high-performing campaigns, analyze creative performance, and continuously improve results through data-driven optimization. This is an excellent opportunity for someone who enjoys both the technical and creative sides of performance marketing.

Responsibilities

a. Campaign Execution (45%)

• Build and launch paid advertising campaigns using provided creative, copy, and assets.
• Implement campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
• QA campaigns before launch and ensure all tracking and links are accurate.
• Coordinate campaign launches and communicate timelines with internal teams.

b. Creative Strategy & Planning (30%)

• Analyze creative performance and identify winning ad concepts.
• Research market trends, competitor activity, and emerging content opportunities.
• Collaborate with creative and strategy teams to develop effective ad concepts.
• Help create creative briefs based on campaign insights and performance gaps.

c. Campaign Optimization (15%)

• Monitor campaign performance and identify optimization opportunities.
• Adjust budgets, targeting, bidding strategies, audiences, and creatives to improve results.
• Recommend landing page or conversion rate improvements where applicable.
• Flag performance issues proactively and communicate recommendations.

d. Reporting & Analytics (10%)

• Review campaign performance weekly and identify actionable insights.
• Prepare monthly performance reports focused on results and strategic recommendations.
• Export and organize campaign data for reporting dashboards.
• Support tracking implementation using Google Analytics and Google Tag Manager.

• 2+ years of hands-on experience managing paid advertising campaigns.
• Experience building, launching, and optimizing campaigns from start to finish.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience analyzing campaign data and making performance-driven optimizations.
• Comfortable working with multiple client accounts simultaneously.
• Excellent attention to detail and organizational skills.
• Strong written and verbal English communication skills.
• Able to work full-time, 9:00 AM – 5:00 PM ET.

• Experience with LinkedIn Ads or other paid advertising platforms.
• Familiarity with Google Analytics and Google Tag Manager.
• Experience conducting creative performance analysis.
• Understanding of conversion rate optimization (CRO).
• Agency experience managing multiple clients.

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Reporting & dashboard platforms (Looker Studio or similar)