Senior Meta Media Buyer - Strategic Account Owner

Senior Meta Media Buyer - Strategic Account Owner Ad Spend Managed: ~$40K/day (~$1M+/month)

About the Role We're looking for a Senior Meta Media Buyer to take full ownership of a high-spend Meta ad account (~$40K/day) with the goal of constantly increasing spend based on targets. This is not an execution role, we're not looking for someone to upload creatives or run basic on/off rules. We're looking for a strategic operator who can think several moves ahead, understand the account at a granular level, and make sound judgment calls that a rules-based tool or junior buyer simply can't. If you've only ever managed accounts where "scale it up" or "turn it off" was based on a single ROAS threshold, this isn't the role for you. We need someone who treats the account like a living system, reading multiple signals together, understanding causality, and making decisions accordingly.

What You'll Own

1. Full ownership of the ad account. You will have autonomy over budget allocation, scaling decisions, and campaign structure and accountability for hitting target KPIs.

1. Daily, hands-on account management. This means checking in on performance daily (not weekly), watching trends develop in real time, and knowing the account's history, quirks, and current state as well as the back of your hand.

1. Strategic budget shifting. Actively reallocating budget across campaigns/ad sets based on performance trends and account-level goals, not just letting Meta's algorithm run unattended.

1. Multi-KPI decision-making. Every scale-up, pause, or shutdown decision must weigh a combination of metrics (e.g., ROAS, CPA, frequency, CTR, hook rate, spend efficiency, incrementality signals) - never a single-metric trigger.

1. Root-cause thinking. When something underperforms, you diagnose why (creative fatigue, audience saturation, funnel issue, seasonality, tracking anomaly) before deciding what to do about it.

1. Account structure strategy. Own decisions on campaign architecture, testing frameworks, and budget pacing that support long-term account health, not just short-term wins.

1. Collaboration with creative. Work closely with our copywriters and video editors to identify what's working and inform the next round of creative testing based on account data. And also building them reports that help them execute

1. Collaboration with Jr Media Buyer. You will be working closely with a Jr Media Buyer that will help you upload, launch ads and help with more time consuming tasks if needed. So you’re time is spent on strategy rather than launching ads(which we know takes a lot of time)

What This Role Is NOT

• Not a "log in, check ROAS/CPA, flip a switch" role.
• Not a rules-based automation job, if a decision can be made by a simple if/then rule, we don't need a person for it.
• Not passive account monitoring, this is active, daily strategic engagement.

What We're Looking For

• Proven experience managing high-spend Meta ad accounts for DTC brands ($1M+/month minimum on single account)
• A track record of owning an account's performance outcomes, not just executing someone else's strategy
• Strong grasp of Meta's ad platform mechanics, attribution, delivery, auction dynamics, deep enough to diagnose issues beyond the dashboard
• Demonstrated ability to synthesize multiple KPIs into a single decision (can speak to specific examples)
• Comfort with high stakes and high spend, this account moves fast and decisions have real financial weight.
• Excellent communication, you'll need to explain your reasoning and results clearly to the founder regularly

Nice to Have

• Experience in DTC/e-commerce
• Familiarity with post-purchase and LTV data informing top-of-funnel decisions
• Experience working alongside in-house creative teams

• 5+ years managing high-spend Meta ad accounts ($1M+/month minimum) for DTC brands, with proven ownership of account performance outcomes, deep platform mechanics knowledge, and ability to synthesize multiple KPIs into strategic decisions.

• Experience with post-purchase and LTV data analysis, familiarity working with in-house creative teams, and demonstrated success building custom reporting for cross-functional collaboration.

• Meta Ads Manager, analytics and attribution platforms (e.g., Shopify, custom attribution tools, Google Analytics), spreadsheet/dashboard tools for multi-KPI reporting, and communication/project tools.