Paid Social Media Buyer (Contract)

Hours Needed: ~24 hrs/week (might be more/less depending on weekend coverage needs) Dates Needed: 9/14/26 - 1/8/27 Reports to: Director of Growth

About The Role:

We're looking for a contract paid social media buyer to manage the day-to-day execution, optimization, and reporting of our paid social marketing channels, primarily Meta (this is a temporary maternity leave coverage role). The ideal candidate has a proven track record of executing Meta campaigns end-to-end, monitoring and scaling paid campaigns, and turning performance data into actionable growth opportunities. This role reports to the Director of Growth and works cross-functionally across the organization with creative, influencer, analytics, and brand.

Responsibilities:

● Launch, manage, analyze, and scale paid social media campaigns across platforms including Meta, TikTok, and Pinterest. Ensure flawless execution of paid social naming conventions, tracking tags, audience targeting, and geo-lift setup.

● Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting efficiency KPIs.

● Analyze campaign data and reporting metrics including CTR, ROAS, CVR, and AOV to identify optimization opportunities and provide insightful recommendations.

● Support internal weekly and monthly performance shareouts for the broader team, focusing on data-led insights and actionable solutions.

● Perform ad hoc data analysis utilizing internal tools such as: Excel, Sheets, Northbeam, and PowerBI.

● Analyze paid creative performance on an ongoing basis, synthesizing insights and sharing actionable recommendations with broader teams and leadership.

● Support in briefing image/video assets grounded in performance insights to the creative team to ensure a diverse stream of ad content.

● Ideate & brainstorm new creative ideas for team brainstorms & planning sessions, support overall creative planning process.

• ● 4-5 years of experience in Paid Social execution specifically across Meta, TikTok, and Pinterest
• ● Experience managing high volume Meta budgets of $1M+ per month
• ● Proven ability managing and efficiently optimizing monthly budgets
• ● Strong analytical skills; comfortable working with large data sets, optimizing for KPIs, andturning analysis into action. Advanced Excel skills, proficiency with Northbeam
• ● Excellent communication (written, verbal & presentation) skills

• Experience with Northbeam, PowerBI, creative performance analysis, cross-functional collaboration, and ideation of paid social campaign concepts.

• Meta Ads Manager
• TikTok Ads
• Pinterest Ads Manager
• Excel
• Google Sheets
• Northbeam
• PowerBI