Landing Page Designer

As our Landing Page Designer, you will be responsible for designing visually compelling, user-friendly, and high-converting landing pages for product launches, paid advertising campaigns, seasonal promotions, and customer acquisition initiatives.

You'll collaborate closely with the marketing, creative, and growth teams to ensure every landing page aligns with our brand while maximizing conversion rates through thoughtful UX, persuasive layouts, and continuous optimization.

Key Responsibilities

• Design beautiful, responsive landing pages that are optimized for desktop and mobile.
• Create landing pages for paid social, email marketing, influencer campaigns, product launches, and promotional events.
• Translate marketing objectives into intuitive page layouts that improve conversions.
• Develop wireframes, mockups, and final page designs before implementation.
• Ensure brand consistency across all landing pages.
• Optimize page hierarchy, typography, spacing, imagery, and CTAs to improve user experience.
• Work closely with copywriters and marketers to present messaging in the most impactful way.
• Collaborate with developers or build pages directly using no-code page builders when applicable.
• Conduct QA testing to ensure pages display correctly across browsers and devices.
• Analyze page performance and iterate designs based on A/B testing results and conversion data.
• Maintain an organized library of templates and reusable design components.

Qualifications

• 3+ years of experience designing landing pages for eCommerce or DTC brands.
• Strong portfolio showcasing landing pages with a focus on conversion optimization.
• Excellent understanding of UX/UI principles and customer journey optimization.
• Experience designing pages for paid advertising campaigns.
• Proficiency in Figma, Adobe Creative Suite, or similar design tools.
• Experience working with Shopify landing page builders such as:
• Replo
• PageFly
• Shogun
• GemPages
• Zipify
• Instant
• or similar platforms
• Strong understanding of responsive and mobile-first design.
• Familiarity with CRO best practices and A/B testing methodologies.
• Basic understanding of HTML/CSS is a plus.
• Excellent attention to detail and organizational skills.
• Ability to manage multiple projects while meeting deadlines.

Preferred Qualifications

• Experience working with consumer products or DTC brands.
• Familiarity with Shopify themes and Liquid.
• Knowledge of GA4, Hotjar, Microsoft Clarity, or similar analytics tools.
• Experience collaborating with paid media, lifecycle marketing, and creative teams.
• Understanding of conversion funnels and customer acquisition strategies.

Deal-Breakers / Exclusions Less than 3 years of landing page design experience, no eCommerce/DTC background, inability to demonstrate conversion-focused portfolio, or no proficiency in required design and page-builder tools.

• 3+ years designing high-converting landing pages for eCommerce or DTC brands with strong portfolio demonstrating UX/UI expertise, conversion optimization, and responsive design across desktop and mobile.

• Experience with consumer products, Shopify Liquid, analytics tools (GA4, Hotjar, Microsoft Clarity), paid media collaboration, and understanding of conversion funnels and customer acquisition strategies.

• Figma or Adobe Creative Suite, plus hands-on experience with Shopify landing page builders (Replo, PageFly, Shogun, GemPages, Zipify, or Instant).