Creative Strategist

About the Role

We’re hiring a Direct Response Creative Strategist to develop high-performing paid social creative for a fast-growing wellness e-commerce brand. This is not simply a copywriting role. We’re looking for someone who can own the strategic thinking behind the creative, identify opportunities, develop concepts, and turn those concepts into executable ads.

What You’ll Do

• Develop creative strategy for paid social campaigns
• Create strong angles, concepts, and messaging for performance-driven ads
• Script multiple creative formats, including UGC, founder-led, interview-style,

visual explainer, animation, and fast-paced direct response ads

• Turn one core angle into multiple distinct creative executions
• Adapt messaging to different levels of customer awareness
• Shape copy and creative direction so ideas translate well into the final ad
• Help improve creative performance tied to business growth

What They’re Looking For

• Strong understanding of direct response creative strategy, especially for Meta ads
• Strong scripting ability across multiple ad formats
• Clear grasp of proven direct response frameworks and how to adapt them to a specific brand, product, and audience
• Strong creative judgment, including pacing, pattern interrupts, visual direction, and edit flow
• Strong understanding of copy and messaging
• Ability to think strategically while staying close to execution
• Experience in DTC e-commerce strongly preferred
• Experience with health, wellness, beauty, or supplement brands strongly preferred

Why Join

• High-impact role with direct influence on growth
• Opportunity to shape creative in a fast-moving brand
• Performance-based upside may be part of the package

Compensation

• Full-time

• Direct response creative strategist with proven scripting ability across multiple ad formats (UGC, founder-led, explainer, animation)
• Deep expertise in Meta ads strategy for performance-driven campaigns.

• DTC e-commerce experience and background in health, wellness, beauty, or supplement brand marketing.

• Meta (Facebook/Instagram) ad platform
• Creative scripting and messaging frameworks
• Video/animation production tools
• Performance analytics dashboards