Creative Strategist

Do you believe that great ads don’t just sell, they stop the scroll?

Do you get a thrill from turning data and insights into ideas that actually perform?

And would you love to spend your days dreaming up fresh, fun, and wildly effective ad concepts that make brands grow faster than ever?

Then this might just be your dream role. 😎

At Growthub, our Creative Strategists are the brains behind the high-performing ads you can’t help but click. You’ll take research and brand strategy, mix in a bit of creative genius, and produce ads that look organic, feel authentic, and deliver serious results.

WHAT YOU’LL DO

• Think like a creator, act like a strategist. Develop video and static ad concepts with a direct-response mindset that drives real performance.
• Keep things moving. Plan out production steps so your team knows exactly what’s next (and hits every deadline).
• Bring the ideas. Create 8–16 video concepts per client each month, each with 3 unique hooks that make people stop, watch, and buy.
• Mix it up. Craft static ad concepts and smart iterations when video isn’t the only play.
• Team up. Work closely with Creator Coordinators and Editors to ensure every ad hits the sweet spot between creativity and performance.
• Analyze & optimize. Use Business Manager metrics to see what’s working, then make it work even better.
• Stay inspired. Research new creative trends monthly and pitch bold, new ideas to clients.
• Communicate like a pro. Keep clients in the loop via Slack and calls when needed; no ghosting here. 👻

WHAT YOU’LL NEED

• Develop video and static ad concepts with a direct-response mindset that drives performance.
• Plan production workflows to ensure projects stay organized and deadlines are consistently met.
• Create 8–16 video concepts per client each month, with 3 unique hooks for every concept.
• Develop static ad concepts and creative iterations to complement video campaigns.
• Collaborate closely with Creator Coordinators and Video Editors to bring concepts to life.
• Analyze Meta Business Manager performance metrics to identify winning creatives and optimize future campaigns.
• Research emerging creative trends each month and present fresh ideas to clients.
• Maintain clear and proactive communication with clients via Slack and video calls as needed.

HOW WE’LL MEASURE SUCCESS (KPIs)

• Concept Output: Consistently deliver all assigned ad concepts and iterations within agreed timelines.
• Creative Quality: Maintain a 20%+ success rate on client KPIs (ROAS, CPA, Ad Spend).
• Delivery: Stay on schedule, every time.
• Efficiency: Keep reshoots and revisions under 5%.
• Collaboration: Get positive feedback from teammates and creators.
• Client Updates: Keep the communication rolling between clients and the team. No surprises, just progress.

• Proven Creative Strategist with 2+ years in eCommerce/performance marketing, strong grasp of Meta ad formats, exceptional short-form copywriting and storytelling skills, and ability to balance creative excellence with direct-response performance metrics.

• Agency experience, expertise in video production workflows, familiarity with creator management, experience optimizing ads based on Business Manager analytics, and track record of achieving 20%+ success rates on client KPIs.

• Meta Business Manager, Notion, Slack, and project management platforms for concept development, production planning, and client communication.