Performance Marketer

#### About Mach

Mach Apparel builds performance endurance apparel for triathletes, cyclists, and runners. Engineered for the Obsessed. We design and manufacture in the USA and we are relaunching the brand around that offering. We are early stage with a mandate to build a $100M+ DTC business, and paid acquisition is the engine.

#### The Role

You own Meta and Google Ads end to end. Strategy, creative, buying, optimization, reporting. Right now the founder runs these accounts himself; your job is to take them over and run them better than he can. This is a pure operator role for someone who wants to be the best in the world at paid. No layers, no approvals committee, no waiting on a creative team. You concept it, you launch it, you scale what works, you kill what doesn't. If you need someone to hand you a strategy deck, this isn't your role. If you want full ownership of the growth engine behind a brand relaunch, it is.

#### What You Own

Media buying. Campaign architecture, budgets, bids, audiences, and daily optimization across Meta and Google (Search, Shopping, PMax, YouTube). You set CAC and ROAS targets with the founder and you hit them.

Creative. You drive the ad creative pipeline: concepts, hooks, briefs, static and video, iteration. You work with existing brand assets and generate new ones fast, including AI-assisted production. Testing velocity is the job.

Landing alignment. You match ads to the pages they land on and flag conversion problems. You don't own the site, but you own whether your traffic converts.

Reporting. Weekly performance readout: spend, CAC, ROAS, contribution by campaign, and what you're changing next. Numbers first, narrative second.

#### You Have

• 4+ years hands-on in Meta and Google Ads with direct DTC ecommerce accountability, not agency reporting-only work
• Proof you scaled spend profitably: real numbers you can walk through, CAC, ROAS, and what broke along the way. Top 1% operators only; we will pressure test this hard in the process
• Performance apparel experience: you have run paid for an apparel brand in the performance, athletic, or outdoor space and know what creative and offers convert in this category

• 4+ years hands-on Meta and Google Ads management with direct DTC ecommerce accountability, proven track record scaling spend profitably with measurable CAC/ROAS results, and prior paid acquisition experience for performance apparel or athletic brands.

• Experience with AI-assisted creative production, YouTube and Google Shopping optimization expertise, and familiarity with landing page conversion optimization and attribution analysis.

• Meta Ads Manager, Google Ads (Search, Shopping, PMax, YouTube), analytics platforms (likely GA4), and creative production tools for static and video asset generation.