Retention Coordinator

We're looking for a highly organized and detail-oriented Retention Coordinator to execute and optimize our email, SMS, and push notification marketing campaigns. In this role, you'll be responsible for building, QA'ing, scheduling, and launching lifecycle marketing campaigns while ensuring flawless execution across all retention channels. You'll work closely with the Retention Manager, Creative, and Copy teams to deliver high-performing customer experiences that drive engagement, retention, and revenue.

Key Responsibilities

• Build, QA, schedule, and launch email, SMS, and push notification campaigns.
• Execute promotional campaigns, automated flows, and lifecycle marketing journeys in Klaviyo.
• Perform end-to-end quality assurance by validating links, segmentation, personalization, promotions, rendering, and scheduling before launch.
• Create and manage customer segments, suppression lists, and database hygiene to maximize deliverability.
• Coordinate with Design and Copy teams to ensure campaign assets are delivered on schedule.
• Maintain campaign calendars and proactively communicate deadlines and project status.
• Monitor campaign performance and prepare monthly reports with insights and recommendations.
• Support A/B testing initiatives and document learnings to improve future campaigns.
• Identify potential execution risks and resolve issues before campaigns go live.
• Leverage AI tools to improve workflow efficiency, generate subject line ideas, assist with QA, and analyze campaign performance.
• Maintain high email and SMS deliverability standards.
• Ensure campaigns launch accurately, on time, and with minimal errors.

• 2+ years of experience in Retention Marketing, CRM Marketing, Email Marketing, or Lifecycle Marketing.
• Advanced hands-on experience with Klaviyo.
• Experience executing email, SMS, and push notification campaigns.
• Strong understanding of customer segmentation, personalization, lifecycle marketing, and automated customer journeys.
• Excellent organizational and project management skills with the ability to manage multiple campaigns simultaneously.
• Exceptional attention to detail and a disciplined QA process.
• Strong analytical skills with experience interpreting campaign metrics and A/B testing results.
• Excellent written and verbal communication skills.
• Comfortable collaborating with cross-functional teams including Marketing, Design, and Copy.
• Experience using AI tools to improve productivity and campaign execution.
• Experience working with high-growth DTC eCommerce brands is highly preferred.

• Experience in a high-growth DTC eCommerce environment.
• Experience with A/B testing and campaign optimization.
• Familiarity with retention marketing metrics and customer lifecycle strategies.

• Klaviyo
• Email Marketing Platforms
• SMS Marketing Platforms
• Push Notification Platforms
• AI tools (ChatGPT, Claude, or similar)
• Google Workspace or Microsoft Office
• Project Management Tools (Asana, ClickUp, Monday.com, or similar)