Creator Partnerships & Affiliate Growth Lead

About the Opportunity

Our client is an innovative technology company transforming the publishing industry through AI, creator partnerships, and social commerce. Their platform empowers people to turn ideas into published books and distribute them across today's leading social commerce channels.

They are building a creator-first growth engine, leveraging influencer partnerships, affiliate marketing, and data-driven product selection to help books reach larger audiences through platforms like TikTok Shop, YouTube Shopping, Instagram, and Facebook.

They are looking for a Creator Partnerships & Affiliate Growth Lead to own and scale their creator and affiliate ecosystem.

Position Overview

The Creator Partnerships & Affiliate Growth Lead will be responsible for building and growing a high-performing creator partnership program focused on TikTok Shop affiliates and creator communities.

This role goes beyond traditional influencer management. You'll develop relationships with creators, identify high-potential partnership opportunities, coordinate product launches, increase creator engagement, and help drive measurable sales growth through affiliate marketing.

The ideal candidate is highly organized, relationship-driven, commercially minded, and thrives in fast-paced startup environments.

Key Responsibilities Creator Partnership Management Build and manage a pipeline of TikTok Shop affiliates and creators Identify and recruit high-potential creators for exclusive partnership programs Develop personalized outreach and follow-up campaigns Build long-term relationships that encourage ongoing collaboration Re-engage previous creator partners to increase repeat participation Affiliate Growth Support creators with product recommendations and campaign strategies Share content ideas, performance insights, and promotional opportunities Encourage creators to produce multiple pieces of content for each campaign Help creators maximize affiliate performance and sales Campaign Execution Coordinate creator campaigns from outreach through activation Match creators with products based on audience fit Coordinate product samples and campaign logistics Track creator commitments, posting schedules, and campaign milestones Performance Tracking Monitor creator activity and campaign performance Track creator activation, posting frequency, engagement, and GMV Analyze performance data to identify successful creators and campaigns Recommend improvements based on campaign results Operations & Process Improvement Maintain accurate creator CRM and tracking systems Develop creator workflows, templates, SOPs, and campaign documentation Produce weekly reports on creator pipeline, campaign progress, and performance Continuously improve outreach, onboarding, and follow-up processes

What Success Looks Like First 30 Days Learn the creator partnership program and affiliate workflow Become familiar with products and campaign strategies Organize the creator pipeline and ensure every creator has a clear next step Begin activating creator partnerships and supporting campaign launches Establish consistent reporting processes First 60 Days Independently manage creator partnerships Launch multiple creator campaigns simultaneously Improve creator activation and repeat participation Deliver regular performance insights to leadership First 90 Days Build a scalable creator partnership engine Increase creator engagement and repeat content production Improve campaign efficiency and GMV performance Create repeatable systems that support long-term growth

Qualifications 2+ years of experience in Creator Partnerships, Influencer Marketing, Affiliate Marketing, Account Management, Customer Success, Business Development, or related fields Excellent written and verbal English communication skills Strong relationship-building and negotiation skills Highly organized with exceptional attention to detail Comfortable managing multiple conversations and projects simultaneously Self-starter with the ability to work independently Strong analytical skills with the ability to interpret performance metrics Experience working in fast-paced startup or high-growth environments is preferred

Preferred Qualifications Experience with TikTok Shop Experience managing influencer or affiliate programs Experience working with U.S.-based creators E-commerce or social commerce experience Experience coordinating product launches or marketing campaigns Familiarity with BookTok, publishing, books, or digital media Experience creating campaign briefs and creator playbooks Required Tools & Platforms Google Sheets or Microsoft Excel Airtable Notion HubSpot or similar CRM platforms TikTok Shop Seller Center (preferred) Affiliate management platforms Project management tools

Must-Have Skills Outstanding written English communication Proven experience managing creators, influencers, affiliates, or strategic partnerships Strong organizational and project management skills Ability to independently own outreach, follow-up, and relationship management Comfortable interpreting performance data and communicating insights Strong accountability and follow-through

Nice-to-Have Skills TikTok Shop expertise Affiliate marketing experience Influencer campaign management Social commerce experience Shopify familiarity Startup experience Publishing or media industry knowledge

• Excellent English communication with proven experience in creator partnerships, influencer marketing, affiliate marketing, account management, sales development, or customer success; highly organized, detail-oriented, and able to manage multiple conversations independently.

• Experience with TikTok Shop, influencer or affiliate programs, U.S.-based creator management, ecommerce/social commerce, launch campaigns, BookTok or publishing familiarity, and startup environments.

• Spreadsheets, Airtable, Notion, HubSpot, or similar CRM and project management platforms; familiarity with TikTok Shop Seller Center and affiliate tracking tools.