Email & SMS Marketing Contractor (Testing, Automation)

We are looking for a hands-on Email & SMS Marketing Contractor to own the day-to-day execution and continuous optimization of our lifecycle marketing programs. In this role, you will be responsible for auditing, maintaining, and creating high-converting email automation flows while driving our SMS testing and weekly send schedule.

You will work closely with Creative, Design, Merchandising, and leadership teams to ensure content alignment, protect deliverability, and deliver an exceptional customer experience across all messaging channels.

Key Responsibilities Email Automation & Optimization: Audit, maintain, and optimize existing lifecycle flows (welcome, abandoned cart, post-purchase, win-back, browse abandonment) and build new automations to fill strategy gaps while designing and executing A/B and multivariate tests across subject lines, timing, triggers, and offers.

SMS Program Management: Develop and run SMS tests across messaging, timing, frequency, and offers while owning the weekly send calendar and coordinating cross-channel alignment with email across the customer journey.

Holiday Readiness & Deliverability QA: Build a Q4 testing roadmap (August–December), rigorously QA flows for deliverability, rendering, links, and segmentation accuracy, and proactively resolve bottlenecks before peak traffic hits (e.g., Black Friday/Cyber Monday).

Reporting & Cross-Functional Alignment: Track weekly test results, flow performance, and channel metrics, partnering with Creative and Merchandising teams to align messaging with the promotional calendar while prioritizing a high-impact testing backlog.

Revenue & Retention Strategy: Adjust segmentation, targeting, and send cadence to support customer repeat purchase rates, lifetime value (LTV), and revenue-per-recipient (RPR) metrics.

• Open to work: August 2026 – December 31, 2026
• Hands-On ESP & Automation Expertise: Proven experience managing and building email marketing automations within Klaviyo or a similar enterprise ESP.
• SMS Platform Management: Technical familiarity and hands-on experience running SMS marketing programs via tools such as Klaviyo SMS, Attentive, or Postscript.
• Testing & Lifecycle Strategy: Strong grasp of A/B testing methodologies, statistical significance, dynamic segmentation, and end-to-end customer lifecycle marketing.
• Analytical & Revenue Acumen: Comfortable pulling and interpreting performance data, with a clear understanding of key success metrics such as repeat rate, LTV, and revenue-per-recipient.
• Execution Under Pressure: Ability to work independently, manage tight deadlines, and troubleshoot risks in high-volume, deadline-driven retail environments.

• E-Commerce / DTC Background: Direct experience driving customer retention and lifecycle marketing for DTC consumer brands.
• Platform Experience: Familiarity with Shopify or similar e-commerce platforms and their integrations with lifecycle marketing tools.
• Q4 / Peak Season Prep: Prior experience specifically preparing brands for Q4, Black Friday/Cyber Monday, and holiday shipping deadlines.

• Email Service Platforms (Klaviyo or equivalent)
• SMS Marketing Platforms (Klaviyo SMS, Attentive, Postscript)
• E-Commerce Platforms (Shopify or similar)
• Native Analytics & Performance Tracking Tools