Influencer & Affiliate Coordinator

We are a fast-growing DTC brand looking for an Influencer & Affiliate Coordinator to join our team. We run an active creator and affiliate program across ShopMy, LTK, and AWIN, and this administrative and operational support role is what keeps that program running smoothly day to day.

Working under the direction of the Influencer Manager, you will handle the setup, list-building, fulfillment coordination, reporting, and record-keeping that keep campaigns on schedule and information accurate.

This is a process-driven role for someone who is highly organized, dependable, and detail-oriented—the kind of person who enjoys clear procedures, tidy documentation, and getting tasks done right and on time. You will follow established guidelines and templates, escalate anything outside them, and keep the program’s systems and records in good order. We expect you to use AI tools as a standard part of your workflow to speed up reporting, drafting, list preparation, and other routine tasks, while continuously finding ways to work faster and more accurately.

Core Responsibilities

1. Influencer Program Administration (ShopMy & LTK)

Campaign Preparation: Draft ShopMy and LTK lookbooks, outreach messages, and campaign briefs from existing templates and direction, utilizing AI tools to speed up the drafting process.

Campaign Setup: Upload and configure finalized campaigns in ShopMy and LTK accurately and on schedule.

List Building: Build outreach lists for campaigns and maintain evergreen campaign lists, applying provided targeting criteria (e.g., code conversion, creator score, AOV, engagement rate, brand match) and geographic/age prioritization.

Creator List Upkeep: Add to and maintain ShopMy and LTK creator lists on a monthly cadence, keeping records clean, current, and correctly tagged.

Gifting & Sampling Coordination: Coordinate gifting and sampling so products reach creators; log shipments, and track/circulate tracking information.

Content Harvest Support: Support the weekly content harvest by collecting, organizing, and logging creator content for the team to use in whitelisting.

1. Affiliate Program Administration (AWIN)

Publisher Approvals: Review and approve publisher applications using provided approval guidelines; escalate anything that falls outside them.

Promotional Setup: Set up and update promotional campaigns and offers in AWIN.

Publisher Communication: Send routine publisher communications and keep partners informed of offers, codes, and launches using approved messaging.

Affiliate Reporting: Pull and compile affiliate performance reports on a regular cadence, leveraging AI tools to streamline the process.

1. Reporting & Documentation

Routine Reporting: Compile and maintain regular reporting across influencer channels (active sellers, attributed sales, content produced, and paid-creator results) against each campaign’s success metrics.

AI-Assisted Workflows: Use AI tools to expedite reporting and routine workflows—summarizing data, drafting recaps, formatting outputs, and reducing manual effort—while meticulously checking results for accuracy.

Master Document: Own and maintain the master influencer document as the single, up-to-date source of truth for creators, campaigns, and status.

• 2+ years in an administrative, coordinator, virtual assistant, or marketing operations role.
• Highly organized and detail-oriented; capable of managing multiple lists, tasks, and deadlines simultaneously without dropping the ball.
• Excellent written English; ability to draft clear, professional outreach and partner messages from templates.
• Comfortable with spreadsheets and routine reporting; experienced in pulling data, tracking metrics, and maintaining highly accurate documentation.
• Reliable and process-oriented, with strong judgment regarding when to follow guidelines and when to escalate.
• Comfortable using AI tools (e.g., Claude or similar) to expedite reporting, drafting, and routine tasks, with an eagerness to optimize those workflows.

• Hands-on experience with ShopMy, LTK, and/or AWIN.
• Prior experience supporting a US-based brand or marketing team remotely.
• Experience in DTC, beauty, fragrance, or CPG industries.
• Familiarity with standard influencer or affiliate marketing workflows.

• ShopMy, LTK, AWIN, spreadsheet software (Excel/Sheets), AI tools (Claude or similar), and web-based campaign management platforms.