TikTok Shop Manager

We’re helping our client find a TikTok Shop Manager to own and grow one of their fastest-growing sales channels. In this role, you will be responsible for driving revenue through TikTok Shop by combining affiliate marketing, creator partnerships, livestream commerce, merchandising, and performance optimization while contributing to scaling a high-growth eCommerce business.

Responsibilities:

TikTok Shop Management

Manage the day-to-day operations of the TikTok Shop storefront, including product listings, catalog management, pricing, promotions, inventory coordination, and merchandising. Optimize product pages, collections, and promotional campaigns to maximize conversion rates. Monitor key performance metrics and continuously improve sales performance.

Creator & Affiliate Growth

Recruit, onboard, and manage a network of high-performing TikTok creators and affiliates. Develop incentive programs that encourage consistent, high-converting content. Build long-term relationships with creators that align with the brand.

Livestream Commerce

Develop and execute a recurring livestream commerce strategy designed to drive revenue. Coordinate with creators, hosts, and internal teams to deliver engaging, conversion-focused livestreams. Analyze livestream performance and optimize future events based on key insights.

Growth & Performance

Own TikTok Shop revenue, profitability, and growth targets. Identify opportunities to increase average order value (AOV), conversion rate, and customer acquisition. Monitor competitive trends and implement new TikTok Shop features and best practices. Partner with marketing and creative teams to develop campaigns that drive measurable sales.

Analytics & Strategy

Track and report on KPIs, campaign performance, affiliate contribution, and ROI. Use data to identify opportunities for growth and operational improvements. Present actionable recommendations and growth strategies to leadership.

• 3+ years of experience managing TikTok Shop for a DTC or e-commerce brand.
• Proven success growing revenue through TikTok Shop, affiliate marketing, creator partnerships, and livestream commerce.
• Strong understanding of TikTok Shop operations, merchandising, product listings, and promotional tools.
• Experience recruiting, managing, and scaling creator and affiliate programs.
• Strong analytical skills with experience tracking KPIs, ROAS, conversion rates, and revenue growth.
• Excellent project management and communication skills.
• Ability to thrive in a fast-paced, high-growth environment.

• Experience in the activewear, apparel, fashion, or lifestyle industry.
• Experience managing high-volume creator campaigns with measurable sales outcomes.
• Familiarity with TikTok Shop analytics, Shop Ads, and creator management platforms.
• Experience collaborating with paid media, influencer marketing, and creative teams.
• Knowledge of inventory planning and fulfillment processes related to TikTok Shop.

• TikTok Shop platform, affiliate management systems, creator management tools, livestream commerce infrastructure, and analytics/KPI tracking software.