E-Commerce Manager

Our client, a rapidly growing consumer wellness and lifestyle company, is seeking an experienced E-Commerce Manager to own and optimise its Shopify ecosystem across multiple international markets.

You will be responsible for ensuring each storefront delivers a fast, seamless, and high-converting customer experience. Working closely with Performance Marketing, Retention, Creative, and external development partners, you will translate traffic and customer insights into measurable revenue growth.

This is a hands-on role for someone who combines Shopify expertise, commercial thinking, analytical ability, and exceptional attention to detail. You should be comfortable developing the e-commerce strategy while also managing its day-to-day execution.

Key Responsibilities

• Own the performance and day-to-day management of multiple Shopify storefronts across the UK, US, and EU.
• Develop and execute e-commerce strategies tailored to different markets, product categories, campaigns, and traffic sources.
• Optimise site navigation, merchandising, landing pages, product pages, cart experiences, and checkout journeys.
• Build and manage a structured conversion rate optimisation roadmap using A/B and multivariate testing.
• Identify opportunities to improve conversion rate, average order value, revenue per visitor, and overall customer experience.
• Partner with Performance Marketing to create landing pages and customer journeys aligned with paid-media campaigns.
• Own the website popup strategy, including email and SMS capture, promotional offers, targeting, timing, exit-intent flows, and creative testing.
• Conduct regular site audits to identify UX friction, tracking gaps, checkout issues, broken functionality, and mobile-versus-desktop inconsistencies.
• Lead new website builds, redesigns, and major site projects from initial requirements through launch and post-launch optimisation.
• Coordinate designers, developers, and internal stakeholders to ensure projects are delivered on time, on brief, and without critical issues.
• Implement, test, and maintain e-commerce software, Shopify applications, CRO tools, analytics platforms, tracking systems, and personalisation solutions.
• Maintain detailed QA checklists, testing documentation, site-change logs, and launch processes.
• Monitor and report on conversion rate, average order value, funnel performance, page-level results, popup opt-in rates, and revenue by market.
• Translate data into clear recommendations and regularly communicate performance insights to leadership and marketing teams.
• Proactively identify site issues and growth opportunities, taking full ownership from discovery through resolution.

• 3+ years of hands-on experience in DTC e-commerce.
• Deep experience managing and optimising Shopify or Shopify Plus stores.
• Proven success improving conversion rates through structured experimentation and CRO initiatives.
• Experience managing multiple regional or international storefronts.
• Strong understanding of e-commerce analytics, attribution, customer funnels, and performance reporting.
• Hands-on experience with website popup and customer-capture tools, such as Klaviyo Forms or similar platforms.
• Experience creating and optimising landing pages for different campaigns and traffic sources.
• Demonstrated ability to lead website builds, redesigns, migrations, or other complex e-commerce projects.
• Experience working with external developers, designers, and cross-functional marketing teams.
• Strong understanding of mobile-first UX, site speed, merchandising, checkout optimisation, and website QA.
• Exceptional attention to detail and a strong commitment to quality.
• Ability to work independently, manage competing priorities, and take ownership in a fast-paced remote environment.
• Strong written and verbal communication skills.

• Experience with wellness, beauty, fragrance, lifestyle, supplements, or another fast-growing consumer brand.
• Familiarity with Shopify Markets, GA4, Google Tag Manager, Klaviyo, and heatmapping or session-recording tools.
• Experience with A/B testing, personalisation, landing-page, upselling, bundling, or subscription platforms.
• Experience operating in regulated or compliance-sensitive product categories.

• Shopify, A/B testing platforms, CRO tools, on-site popup/forms software (e.g. Klaviyo), analytics and tracking solutions, email/SMS marketing platforms.