E-commerce Execution Lead (Shopify/CRO)

The Role

You'll run our test pipeline. That means taking conversion ideas from concept to live, then testing and measuring them across our Shopify site and email. You'll work directly with the founder, with full visibility into what's working.

This starts as a 3-month contract through Q4 prep and converts to full-time for the right person. It's how we both find out quickly if it's a fit. If you're generating your own test ideas by month two, you're the person we want.

This is a doer role. You'll click every button, test every cart flow, and QA every change. You'll earn more ownership as you prove out wins.

Responsibilities:

Website conversion (the core, ~50%)

*Own the testing pipeline end to end: spec, implement or brief the developer, QA, read results, run the next test

*Run tests on collection pages, PDPs, cart flow, and bundle pricing

*Use Hotjar recordings and analytics to find friction and propose fixes

Email & retention (~30%)

*Own email campaigns start to finish, including subject lines, offers, and flows

*Test, read the data, and keep what works

Amazon & campaign coordination (~20%)

*Test listing images and copy, and enroll in promo opportunities

*Keep Q4 launches on schedule across email, social, and ads

Not part of this role yet: ads and acquisition strategy, affiliate programs, and wholesale. Those may come later as you grow with the company.

Requirements:

*2 to 4 years hands-on with a DTC brand. You've worked inside a Shopify store, not just watched one.

*Fluent in A/B testing. You write clear hypotheses, read results cleanly, and know which metrics matter.

*Detail-obsessed. You catch the broken price in the mini-cart before customers do.

*High agency. You take a goal and come back with results.

*Available to start within a few weeks.

Who You're Not:

*A strategist who needs a team to execute

*A specialist who only wants to work one channel

*Someone who needs a finished playbook. We're building it together.

• 2–4 years of hands-on DTC e-commerce experience with direct Shopify store management, strong A/B testing methodology, meticulous attention to detail, and ability to execute independently with results orientation.

• Basic HTML/Liquid knowledge, Klaviyo email platform expertise, Hotjar/GA4 analytics proficiency, Replo or Shogun page builder experience, and Amazon Seller Central familiarity.

• Shopify, A/B testing platform, email marketing tools (preferably Klaviyo), analytics and heatmap tools (Hotjar/GA4), and Amazon Seller Central.