Creative Strategist

We are seeking a Creative Strategist who is passionate about developing high-performing paid social creative for a fast-growing direct-to-consumer (DTC) brand. In this role, you will bridge creative and performance marketing by transforming customer insights and performance data into compelling creative concepts that drive customer acquisition.

You'll collaborate closely with Growth Marketing, designers, video editors, and creators to develop, test, and optimize creative across paid social channels, with a strong emphasis on Meta advertising.

Key Responsibilities Develop creative concepts and testing strategies for paid social campaigns across Meta and other digital channels. Create detailed, actionable creative briefs for designers, editors, and content creators. Analyze creative performance metrics and translate insights into new concepts, messaging, and iterations. Partner closely with the Growth Marketing team to align creative priorities with acquisition and revenue goals. Build and maintain a structured creative testing roadmap across: Messaging Hooks Offers Formats Audiences Angles Conduct ongoing research on: Customer insights Competitor advertising Platform trends Cultural moments Emerging creative opportunities Manage the creative production process, including timelines, reviews, revisions, approvals, and final delivery. Ensure creative assets follow direct-response best practices while maintaining brand consistency. Continuously identify opportunities to improve creative performance through structured experimentation.

Must-Have Skills Strong understanding of Meta (Facebook & Instagram) advertising. Deep knowledge of direct-response creative and performance marketing principles. Ability to use performance data and customer insights to guide creative decisions. Strong visual storytelling and messaging skills across: Short-form video Static ads UGC Paid social creative Experience writing clear, detailed creative briefs. Ability to provide constructive, actionable feedback to designers and creators. Excellent project management and organizational skills. Comfortable managing multiple creative projects simultaneously in a fast-paced environment. Strong communication and cross-functional collaboration skills.

What We're Looking For

The ideal candidate is:

Data-driven and highly creative. Curious about consumer psychology and buying behavior. Passionate about performance marketing. Organized and detail-oriented. Comfortable working in a collaborative, fast-moving environment. Proactive in identifying new creative opportunities through testing and research. Deal Breakers

Candidates will not be considered if they:

Do not have experience at a DTC brand or marketing agency. Lack experience with Meta advertising. Are unfamiliar with direct-response creative principles. Cannot translate performance metrics into creative strategy. Have limited experience managing multiple concurrent creative projects.

• 2–4 years of creative strategy or performance creative experience at a DTC brand or agency, with strong expertise in Meta advertising, direct-response best practices, and ability to translate performance data into creative strategy.

• Experience with UGC content, competitive creative research, cultural trend analysis, and demonstrated success launching creative testing roadmaps across multiple paid social formats.

• Figma, Notion, Google Workspace, Slack, and Meta advertising platform.