Media Buyer

Media Buyer About the Role We are seeking a highly motivated and performance-driven Media Buyer to join the team and support paid advertising execution across key digital channels. This role is responsible for campaign setup, optimization, reporting, and budget management, with a strong emphasis on performance, analytics, and operational excellence. The ideal candidate has hands-on paid media experience, a strong analytical mindset, and the ability to manage multiple campaigns in a fast-paced remote environment. This person should be comfortable working with advertising platforms, performance data, and cross-functional marketing workflows. Key Responsibilities ● Set up, launch, and manage paid advertising campaigns across digital platforms ● Monitor day-to-day campaign performance and make optimizations based on results ● Manage campaign budgets, pacing, and platform-specific adjustments ● Create and maintain performance reports and dashboards ● Analyze campaign data and identify opportunities to improve efficiency and results ● Execute audience, creative, and bidding optimizations based on platform performance ● Coordinate creative asset usage and maintain campaign organization ● Track and analyze KPIs across campaigns and channels ● Conduct market research and competitor analysis to support campaign strategy ● Provide performance insights and actionable recommendations to internal stakeholders Requirements ● Experience managing paid advertising campaigns across platforms such as Google Ads and Facebook Ads Manager ● Strong understanding of campaign performance metrics and optimization principles ● Analytical background with the ability to interpret data and turn findings into action ● Proficiency in Excel or Google Sheets ● Familiarity with reporting and analytics tools such as Google Analytics ● Strong organizational and time management skills ● Excellent written and verbal communication ● Ability to work independently and manage multiple projects simultaneously ● Comfortable learning new systems and adapting to evolving workflows Preferred Qualifications ● Background in marketing, performance marketing, or analytics ● Experience building reports or dashboards ● Familiarity with data visualization tools such as Power BI or Tableau ● Marketing certifications such as Google Ads or Facebook Blueprint ● Experience in e-commerce or direct-response environments Success in This Role ● Launches and manages campaigns accurately and efficiently ● Improves campaign performance through ongoing optimization ● Maintains strong reporting discipline and clear performance visibility ● Provides thoughtful recommendations backed by data Working Style ● Full-time ● Remote ● Aligned to EST working hours ACTIVATE TALENT

• 2+ years of hands-on paid advertising campaign management experience across Google Ads and Facebook Ads Manager, strong analytical skills, proficiency in Excel or Google Sheets, and familiarity with Google Analytics.

• Marketing or performance marketing background, experience building dashboards and reports, knowledge of data visualization tools like Power BI or Tableau, Google Ads or Facebook Blueprint certifications, and e-commerce or direct-response experience.

• Google Ads, Facebook Ads Manager, Google Analytics, Excel or Google Sheets, and reporting/dashboard platforms.