Creative Strategist

You're stepping into a high-growth, direct-to-consumer (DTC) brand with endless creative opportunities. As our Creative Strategist, you'll lead the development and execution of high-performing ad creatives that drive business growth. You'll collaborate closely with the Growth Marketing team, manage creative briefs, and guide a lean but talented team of designers, editors, and freelancers to bring winning concepts to life.

This role is perfect for someone who thrives at the intersection of creative storytelling and performance marketing, loves testing new ideas, and excels in fast-paced, data-driven environments.

What You'll Do

-Own creative ideation and strategy across multiple brands, from concept through execution.

-Lead the creative briefing process, ensuring clear objectives, expectations, and alignment across stakeholders.

-Partner with the Growth Marketing team to analyze ad performance and identify new creative angles and testing opportunities.

-Manage timelines, workflows, and deliverables across designers, video editors, and freelance creatives.

-Develop and maintain a creative testing roadmap focused on high-impact experiments.

-Research top-performing competitors, platform trends, and cultural moments to inspire new creative concepts.

-Report on creative performance, translating insights into actionable recommendations tied to business goals.

-Maintain organized creative trackers, testing logs, and documentation in Notion.

-Foster a culture of speed, experimentation, continuous learning, and creative excellence.

• 3+ years of creative strategy or ad creative management experience with proven ability to develop high-performing campaigns, strong project management skills, and collaborative experience with cross-functional marketing teams.

• Background in direct-to-consumer brands, familiarity with social media advertising platforms, experience analyzing ad performance metrics, and knowledge of design software or creative production workflows.

• Notion for creative tracking and testing logs, ad platforms (Facebook/Instagram/TikTok), project management tools, and standard creative/design software or collaboration platforms.