Commercial Insights Lead

We are seeking a highly analytical and commercially minded Commercial Insights Lead to establish and drive a newly created Commercial Insights function within a fast-growing consumer brand. This is a high-impact, cross-functional role that partners closely with Finance, Product, Marketing, Ecommerce, and Commercial teams to transform data into strategic business decisions.

You will play a critical role in helping leadership understand what is driving business performance, uncover growth opportunities, optimize profitability, and build scalable reporting capabilities that empower teams across the organization.

If you enjoy solving complex business problems, influencing decision-making with data, and building insight functions from the ground up, this is an exciting opportunity to make a significant impact.

Key Responsibilities

• Build and maintain commercial models to support strategic decisions around pricing, promotions, shipping thresholds, channel expansion, and investment opportunities.
• Analyze product, customer, and channel performance to identify profitability drivers and commercial opportunities.
• Evaluate product margins, SKU profitability, and inventory productivity to improve business performance.
• Integrate data from multiple sources across products, customers, channels, and regions to answer complex commercial questions.
• Deliver actionable insights and recommendations to Finance, Product, Marketing, Ecommerce, and Leadership teams.
• Design, build, and maintain business dashboards and reporting solutions in partnership with technical teams.
• Champion a self-service reporting culture by developing intuitive dashboards that enable stakeholders to access key business metrics independently.
• Monitor and analyze customer metrics including Customer Acquisition Cost (CAC), Lifetime Value (LTV), cohort performance, retention, loyalty, second purchase behavior, and Average Order Value (AOV).
• Produce weekly commercial reporting covering revenue, orders, margin, channel performance, and regional trends.
• Translate complex data into clear business narratives that explain performance drivers and recommend next steps.
• Ensure data accuracy by validating assumptions, cross-checking sources, and maintaining high reporting integrity.
• Leverage AI tools to automate reporting workflows, accelerate analysis, and improve insight generation.

Required Qualifications

• 5–8 years of experience in Commercial Analytics, Business Intelligence, Strategy, or Commercial Insights within ecommerce, retail, FMCG, or high-growth consumer businesses.
• Advanced Excel skills with exceptional financial modeling capabilities.
• Strong SQL skills with the ability to query and analyze large datasets.
• Hands-on experience with Business Intelligence platforms such as Sigma, Looker, Power BI, or Tableau.
• Deep understanding of commercial KPIs including revenue, gross margin, Average Order Value (AOV), Customer Acquisition Cost (CAC), Lifetime Value (LTV), inventory productivity, and SKU profitability.
• Strong stakeholder management and communication skills with the ability to present insights to both technical and non-technical audiences.
• Commercially curious, proactive, and solution-oriented mindset.
• Strong attention to detail with a rigorous approach to data accuracy and validation.
• Active experience using AI tools to automate analysis, improve workflows, and generate commercial insights.

Deal Breakers

Applicants will not be considered if they have:

• Less than 5 years of relevant commercial analytics, business intelligence, or strategy experience.
• Limited or no experience with BI tools (Sigma, Looker, Power BI, or Tableau).
• Weak SQL or financial modeling skills.
• Limited understanding of key commercial metrics such as revenue, margin, CAC, LTV, AOV, and SKU profitability.
• No experience supporting commercial decision-making in ecommerce, retail, FMCG, or high-growth consumer businesses.

What You'll Enjoy

• Fully remote work environment.
• Opportunity to build and shape a new Commercial Insights function.
• High visibility and direct influence on strategic business decisions.
• Cross-functional collaboration with Finance, Product, Marketing, Ecommerce, and Leadership teams.
• Excellent opportunity for professional growth within a rapidly scaling organization.

• 5–8 years in Commercial Analysis, Business Intelligence, Strategy, or Commercial Insights.
• Advanced Excel and financial modeling expertise.
• Strong SQL capability.
• Hands-on experience with Business Intelligence platforms.
• Deep understanding of ecommerce and commercial performance metrics.
• Experience translating complex data into actionable business recommendations.

• Experience within Direct-to-Consumer (DTC) ecommerce businesses.
• Marketplace analytics experience.
• Experience building self-service reporting environments.
• Advanced Business Intelligence expertise.
• Experience implementing AI-powered analytics workflows.
• Experience partnering closely with Finance, Product, Marketing, and Commercial leadership teams.

• Sigma (or Looker, Power BI, or Tableau), Excel, SQL, and active proficiency with AI tools for analytics workflows.