Social Media Manager (Design-Forward)

We're looking for a creative and strategic Social Media Manager to own the social presence of multiple consumer brands from strategy through execution. This role is ideal for someone who combines strong design skills, engaging copywriting, and a data-driven approach to grow brand awareness and community across today's leading social platforms. You'll collaborate with a creative team while taking ownership of content planning, publishing, and performance optimization.

Responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Pinterest, LinkedIn, Facebook, and other relevant platforms.
• Plan, create, and publish engaging content including static graphics, carousels, reels covers, Stories, short-form videos, and branded templates.
• Maintain consistent brand identity, messaging, and visual style across all social channels.
• Write compelling, platform-specific captions and copy that align with each brand's voice.
• Build and manage monthly content calendars to ensure timely and consistent publishing.
• Monitor community engagement by responding to comments and messages when required.
• Track key performance metrics including reach, engagement, follower growth, CTR, and conversions, providing actionable insights and recommendations.
• Stay up to date with platform trends, algorithm updates, and emerging content formats.
• Collaborate with photographers, influencers, content creators, and internal teams to source and repurpose UGC.
• Conduct competitor research and audience analysis to improve content performance.
• Test new content ideas and optimize strategy based on analytics.

• 2–4 years of professional social media management experience in an agency or brand environment.
• Strong portfolio showcasing social-first creative work across multiple platforms.
• Advanced proficiency in Canva and/or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Strong understanding of Instagram, TikTok, Pinterest, and LinkedIn best practices.
• Experience using social media scheduling platforms such as Later, Planoly, Sprout Social, Buffer, or similar tools.
• Excellent copywriting skills with the ability to adapt tone across different brands.
• Experience interpreting social media analytics and making data-driven recommendations.
• Highly organized with strong project management and multitasking abilities.
• Ability to manage multiple client accounts simultaneously in a fast-paced environment.

• Experience editing short-form videos using CapCut, Adobe Premiere Pro, or DaVinci Resolve.
• Experience working with influencer campaigns and UGC creators.
• Background working with beauty, wellness, food & beverage, lifestyle, or consumer brands.
• Basic motion graphics or animation experience using After Effects or similar software.
• Familiarity with Meta Business Suite and TikTok Analytics.

• Canva
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• CapCut (preferred)
• Social scheduling tools (Later, Planoly, Sprout Social, Buffer, etc.)
• Social analytics platforms
• Google Workspace
• Slack
• Project management tools (Asana, ClickUp, Trello, or similar)