CRO Manager

We're passionate about creating exceptional shopping experiences that convert visitors into lifelong customers. We're looking for a data-driven, hands-on Conversion Rate Optimization (CRO) Manager to own and scale our website optimization program from strategy through execution.

If you thrive on testing hypotheses, analyzing customer behavior, improving user experiences, and driving measurable revenue growth, we'd love to hear from you.

About the Role

As our CRO Manager, you will own the end-to-end conversion optimization strategy for our ecommerce website. You'll develop a structured testing roadmap, execute A/B and multivariate experiments, optimize landing pages and conversion funnels, refine website copy, and ensure every customer interaction is optimized for performance.

This is a highly cross-functional role that partners closely with Marketing, Creative, Design, Development, and Ecommerce teams to continuously improve the customer journey and maximize conversion rates.

Key Responsibilities

*Own and manage the company's entire Conversion Rate Optimization (CRO) program.

*Develop and prioritize a strategic testing roadmap based on customer insights, analytics, and business objectives.

*Plan, execute, and analyze A/B and multivariate tests across landing pages, product pages, checkout flows, and website funnels.

*Identify friction points throughout the customer journey and recommend data-backed improvements.

*Optimize landing pages for higher conversion, engagement, and revenue. Write, edit, and refine website copy focused on improving user engagement and conversion.

*Implement website revisions and collaborate with developers to ensure accurate deployment of changes.

*Conduct ongoing quality assurance (QA) testing to identify bugs, broken experiences, and conversion blockers.

*Perform regular website audits and glitch testing across desktop and mobile devices.

*Analyze customer behavior using heatmaps, session recordings, funnel reports, and analytics platforms.

*Measure test performance and present actionable insights and recommendations to stakeholders.

*Collaborate with Paid Media, Email Marketing, Creative, and Product teams to ensure cohesive optimization strategies.

*Stay current with CRO best practices, UX trends, and ecommerce optimization techniques.

What Success Looks Like

*Owns and continuously improves the CRO roadmap with a consistent pipeline of experiments.

*Launches meaningful A/B tests that generate measurable improvements in conversion rate, revenue per visitor, and average order value.

*Maintains a high-performing website with minimal bugs and friction points.

*Delivers actionable insights through data analysis and customer research.

*Works collaboratively across teams to create a seamless and optimized customer experience.

*Continuously identifies new opportunities to improve website performance and business results.

• 4+ years of experience in Conversion Rate Optimization for ecommerce or DTC brands.
• Proven experience owning and executing a structured CRO testing program.
• Strong understanding of A/B testing methodologies and statistical significance.
• Experience optimizing landing pages, website funnels, and checkout experiences.
• Excellent copywriting skills with the ability to write high-converting web content.
• Strong analytical mindset with experience interpreting customer behavior data.
• Experience implementing website updates using modern CMS or ecommerce platforms.
• Detail-oriented with strong QA and troubleshooting skills.
• Excellent project management and organizational abilities.
• Comfortable collaborating across marketing, creative, design, and development teams.

• Experience with Shopify or other ecommerce platforms.
• Familiarity with tools such as:
• Google Analytics 4 (GA4)
• Microsoft Clarity or Hotjar
• Optimizely, VWO, Convert, Intelligems, or similar testing platforms
• Google Tag Manager
• Looker Studio or other reporting tools
• Experience improving mobile conversion rates.
• Understanding of UX/UI principles and customer psychology.
• Experience working in fast-paced DTC ecommerce environments.

• A/B testing platforms (Optimizely, VWO, Convert, or similar), Google Analytics 4, heatmapping/session recording tools, modern CMS or ecommerce platforms, and reporting dashboards.