Paid Social Media Buyer

Paid Social Media Buyer

Overview A prestige skincare brand undergoing a digital growth transformation is seeking a Paid Social Buyer to lead customer acquisition efforts across Meta, TikTok, and select mobile ad networks.

This role focuses on scaling value-led funnels that drive sustainable CAC efficiency for high-AOV products.

Key Responsibilities

• Own paid social strategy, execution, and optimization across Meta and other emerging platforms.
• Manage ~$1M/month in paid social budget with CAC-first accountability and testing rigor.
• Build full-funnel campaigns emphasizing education, storytelling, and value over discounts.
• Partner with creative teams to brief, test, and iterate high-performing ad concepts and landing experiences.
• Conduct ongoing experimentation to improve CAC 15–30% through structured testing roadmaps.
• Develop and manage reporting cadence with clear insights on CAC, LTV contribution, and incrementality.
• Collaborate with the performance and analytics teams to ensure accurate attribution and budget allocation.
• Oversee transition of social buying in-house from the current agency partner, ensuring a smooth 30-day overlap.

Performance Goals (First 90 Days)

1. Ramp up on account structure and current paid social strategy.
2. Lead creative testing roadmap to identify top-performing funnels.
3. Deliver measurable CAC improvement within first 60 days of ownership.
4. Fully own channel operations and reporting by end of 90 days.

• 5+ years of paid social buying experience with budgets exceeding $500K/month on Meta.
• Proven ability to hit CAC targets in high-AOV DTC or omnichannel environments.
• Experience with creative testing cadences, audience segmentation, and funnel design for non-discounted offers.
• Strong analytical and reporting skills with an understanding of incrementality measurement.
• Ability to build and present weekly CAC-focused performance reports.
• Comfortable managing older demographic audiences and tailoring creative strategies accordingly.
• PST or EST working hours, with responsiveness during US business hours.

• Experience with AppLovin or mobile UA networks.
• Exposure to influencer whitelisting or paid UGC programs.
• Familiarity with high-AOV or prestige product categories.