Influencer Specialist

Our client is seeking a highly motivated Influencer Specialist who is passionate about creator marketing and building authentic relationships with influencers. This role is ideal for someone with experience sourcing, recruiting, and managing creators while developing long-term partnerships that drive brand awareness, engagement, and revenue.

You'll play a key role in expanding the brand's presence by identifying high-quality Japanese and Korean creators in the U.S., developing outreach strategies, negotiating partnerships, and collaborating closely with the marketing team on product launches and campaigns.

This is an excellent opportunity for someone who enjoys combining influencer marketing, relationship management, and strategic creator acquisition within the beauty and wellness industry.

Key Responsibilities

• Identify, research, and recruit Japanese and Korean influencers based in the United States across Instagram, TikTok, YouTube, and other relevant platforms.
• Develop and execute scalable influencer acquisition strategies to consistently attract high-quality creators.
• Build and manage a strong pipeline of influencers, tracking outreach, negotiations, partnerships, and campaign progress.
• Create personalized outreach campaigns tailored to nano, micro, mid-tier, and macro influencers.
• Build and maintain long-term relationships with creators and talent managers to encourage ongoing collaborations.
• Negotiate product gifting, affiliate partnerships, paid collaborations, and campaign deliverables.
• Collaborate with the marketing team to support product launches, seasonal campaigns, and brand initiatives.
• Monitor campaign performance and provide recommendations to improve creator recruitment and partnership strategies.
• Stay up to date with influencer marketing trends, platform updates, and emerging Japanese and Korean creator communities.
• Maintain accurate reporting using spreadsheets, CRM systems, or influencer marketing platforms to track outreach, conversions, campaign performance, and ROI.

In this role, you'll:

• Build a scalable pipeline of high-quality Japanese and Korean creators across the U.S.
• Continuously improve influencer recruitment strategies and onboarding efficiency.
• Develop long-term creator partnerships that generate authentic brand advocacy and measurable business impact.
• Support successful product launches through strategic influencer collaborations.
• Help expand the brand's presence within Japanese and Korean communities through meaningful creator relationships.

If you're passionate about influencer marketing, relationship-building, and helping premium beauty brands grow through authentic creator partnerships, we'd love to hear from you.

• 2+ years of experience in influencer marketing, creator partnerships, affiliate marketing, or social media marketing.
• Proven experience recruiting and managing influencers for consumer brands, preferably within beauty, skincare, wellness, lifestyle, or luxury products.
• Strong knowledge of Japanese and Korean creator communities in the United States.
• Demonstrated success developing outreach strategies that convert creators into long-term brand partners.
• Excellent written and verbal communication skills.
• Highly organized with exceptional project management and follow-up abilities.
• Comfortable analyzing campaign performance and using data to improve recruitment efforts.
• Experience with influencer platforms such as Aspire, GRIN, CreatorIQ, Modash, Upfluence, or similar is a plus.
• Experience with affiliate platforms such as Impact, Awin, or ShareASale is a plus.

• Professional proficiency in Japanese or Korean is a strong advantage.
• Existing relationships with Japanese or Korean influencers, agencies, or talent managers are highly desirable.
• Experience working with beauty, skincare, wellness, or luxury consumer brands.
• Understanding of UGC, affiliate marketing, creator commerce, and social commerce best practices.

• Influencer platforms (Aspire, GRIN, Modash, CreatorIQ, Upfluence), affiliate platforms (Impact, Awin, ShareASale), spreadsheets or CRM tools, and Instagram, TikTok, YouTube.