Creative Strategist

About the Job

You’re stepping into a high-growth, direct-to-consumer holding company with multiple brands and a whole lot of creative opportunity. As our Creative Strategist, you’ll help lead the charge in developing and launching high-performing ad creative. You’ll manage briefs, partner with growth marketing, and guide a lean-but-mighty team of editors and designers to bring ideas to life. This is a role for someone who loves the intersection of creative + performance, and thrives in fast-paced, test-and-learn environments.

What You’ll Do:

• Own creative ideation and strategy across brands, from concept through execution
• Lead and manage briefs, ensuring clear expectations and strong alignment across teams
• Partner with Growth Marketing to interpret ad performance data and identify new creative angles to test
• Manage timelines and deliverables across a team of editors, designers, and freelancers
• Build and maintain a testing roadmap that prioritizes high-impact concepts
• Source inspiration from top-performing competitors, platform trends, and cultural moments
• Regularly report on creative performance and learnings, tying results to business goals
• Help maintain a clear and organized creative tracker and testing log in Notion
• Foster a culture of speed, experimentation, and ongoing improvement within the creative team

• 2-3 years experience in a creative strategy, performance creative, or paid social role at a high-growth DTC brand or agency
• Strong grasp of Meta ad creative best practices and how creative impacts ROAS/CAC
• Experience managing and giving feedback to editors, designers, and other creatives
• Comfort working cross-functionally across creative, growth, and brand teams
• Proficiency in Figma, Notion, Slack, and basic asset organization/production tools
• Solid understanding of performance metrics and ability to turn them into actionable insights
• Strong sense of visual and narrative storytelling across digital platforms
• Ability to balance big-picture strategy with day-to-day execution and delivery

• Experience sourcing competitor inspiration, tracking cultural trends, building testing roadmaps, and demonstrating a track record of scaling creative output across multiple brands.

• Figma, Notion, Slack, and standard asset organization/production tools; proficiency with performance analytics platforms and Meta Ads Manager.