Media Buyer – Emerging Paid Social Channels

FULL TIME

REMOTE

Position: Media Buyer – Emerging Paid Social Channels

Working Hours: M-F, aligned with US business hours

Scope of the Role

We are looking for a performance-driven Media Buyer to own and scale paid acquisition across TikTok, Reddit, and Snapchat for a fast-growing fintech company.

This is not a Meta-focused Media Buyer role. The ideal candidate has direct, hands-on experience building, launching, managing, and optimising campaigns across alternative paid social channels and understands how to turn platform data into scalable customer acquisition strategies.

The Media Buyer will own channel performance, testing strategies, budget allocation, and optimisation, with a strong focus on CAC, CPA, ROAS, and sustainable growth.

Duties and responsibilities: Own paid media strategy and execution across TikTok, Reddit, and Snapchat. Build, launch, manage, and optimise campaigns directly within each advertising platform. Manage budgets and allocate spend based on channel and campaign performance. Develop testing roadmaps across audiences, targeting, creatives, messaging, and landing pages. Monitor CAC, CPA, ROAS, conversion rates, and other key acquisition metrics. Identify opportunities to scale high-performing campaigns while maintaining acquisition efficiency. Analyse campaign data and provide actionable performance insights. Collaborate with creative teams to develop platform-specific creative briefs and testing concepts. Partner with growth and marketing teams to improve the full customer acquisition funnel. Stay current on platform updates, advertising trends, and emerging paid media opportunities. Ensure paid media campaigns align with fintech advertising and compliance requirements. Requirements: 3+ years of hands-on media buying or performance marketing experience. Proven experience managing campaigns across TikTok Ads, Reddit Ads, and/or Snapchat Ads. Strong understanding of paid acquisition and performance marketing metrics. Demonstrated ability to scale campaigns and manage meaningful paid media budgets. Strong analytical and reporting skills. Experience developing structured testing and optimisation strategies. Ability to work autonomously and take full ownership of channel performance. Strong communication and cross-functional collaboration skills. Fintech or financial services experience is highly preferred.

• 3+ years of hands-on media buying or performance marketing experience with proven direct campaign management across TikTok Ads, Reddit Ads, and/or Snapchat Ads, strong grasp of CAC/CPA/ROAS metrics, and ability to work autonomously in US business hours (M-F, remote).

• Fintech or financial services advertising background, experience with structured testing roadmaps, cross-functional collaboration with creative teams, and familiarity with emerging paid social trends and platform compliance requirements.

• TikTok Ads Manager, Reddit Ads Platform, Snapchat Ads Manager, analytics and reporting tools (e.g., Google Analytics, Tableau, or equivalent data platforms).