Salesforce Administrator 2

Location: Remote Employment Type: Full-Time

About the Role

We are seeking an experienced Salesforce Administrator to own and manage the day-to-day administration, optimization, and continuous improvement of our Salesforce environment. This is a hands-on role requiring someone who can independently manage Salesforce, prioritize requests from multiple stakeholders, and ensure the CRM supports both Sales and Marketing initiatives.

As the primary Salesforce Administrator, you will oversee CRM configuration, automation, integrations, reporting, data quality, and user management while ensuring the platform scales with the business.

Key Responsibilities

• Serve as the primary administrator and owner of Salesforce.
• Maintain Salesforce data integrity, including lead, account, contact, and opportunity management.
• Configure and maintain Salesforce using declarative tools, including:

• Flow Builder
• Custom fields
• Page layouts
• Record types
• Validation rules
• Custom settings
• Reports and dashboards
• Manage Salesforce user administration, including:

• User provisioning and deactivation
• Profiles
• Permission Sets
• Roles
• License management
• Maintain and optimize Salesforce integrations with Shopify and other business applications.
• Configure, test, and monitor CRM integrations and automation workflows.
• Perform all testing in sandbox environments prior to production deployment.
• Review seasonal Salesforce releases and implement enhancements where appropriate.

• Lead CRM data cleanup initiatives, including:

• Duplicate management
• Account hierarchy maintenance
• Historical data remediation
• Data quality audits
• Build and maintain lead capture processes from multiple marketing channels.
• Manage manual lead imports, ensuring accurate field mapping, attribution, and de-duplication.
• Maintain lead routing and territory assignment rules.
• Ensure campaign attribution and lead source tracking remain accurate for reporting.
• Build and optimize sales cadence workflows and automation.
• Support Sales and Marketing teams with CRM best practices and operational requests.
• Gather business requirements and translate them into scalable Salesforce solutions.
• Develop dashboards and reports to support sales performance, lead quality, pipeline visibility, and marketing initiatives.
• Support ongoing monthly, quarterly, and ad hoc reporting requirements.
• Maintain documentation for system architecture, workflows, integrations, automations, and processes.

Required Skills & Experience

• Proven experience as the sole or primary Salesforce Administrator.
• Strong Salesforce Sales Cloud administration experience.
• Experience with Salesforce Sales Engagement.
• Hands-on experience managing Salesforce–Shopify integrations.
• Experience with CRM integrations and automation.
• Strong understanding of Flow Builder and declarative Salesforce configuration.

• Experience using no-code automation tools such as:

• Zapier
• Web-to-Lead
• eShopSync (or similar integration platforms)
• Strong knowledge of Salesforce data management, including:

• Data Loader
• Deduplication
• Field mapping
• Mass updates
• Data quality auditing
• Experience creating reports and dashboards for business stakeholders.
• Comfortable working in Slack and Monday.
• Ability to prioritize competing requests and work independently with minimal supervision.

What We're Looking For

• Highly organized and detail-oriented.
• Strong analytical and problem-solving skills.
• Excellent stakeholder management and communication abilities.
• Able to work independently and confidently own the Salesforce platform.
• Passionate about improving business processes through automation and CRM optimization.

Deal Breakers

Candidates will not be considered if they:

• Do not have hands-on Salesforce Administration experience.
• Have never managed a Salesforce–Shopify integration.
• Lack experience with CRM automation and no-code integration tools.
• Have limited experience with Salesforce data management, including Data Loader, deduplication, or field mapping.
• Require significant direction rather than independently managing Salesforce priorities.

• Salesforce Sales Cloud administrator with demonstrated sole/primary admin experience, Salesforce–Shopify integration expertise, proficiency in no-code automation tools (Zapier, Web-to-Lead, eShopSync), strong data management skills (deduplication, Data Loader, field mapping), and experience with CRM integrations and reporting.

• Salesforce Administrator Certification.
• Experience managing Salesforce integrations with:
• VoIP platforms
• Calendar scheduling tools
• Email platforms
• Webinar platforms
• Ability to read and understand Apex code and collaborate with external Salesforce developers.
• Experience supporting account reactivation or customer win-back initiatives.
• Experience with Klaviyo.
• Familiarity with LinkedIn Ads lead capture.
• Experience with campaign attribution and marketing operations.

• Salesforce Sales Cloud
• Salesforce Sales Engagement
• Shopify
• Flow Builder
• Data Loader
• Zapier
• Web-to-Lead
• Slack
• Monday.com