TikTok And Reddit Media Buyer

We’re looking for a hands-on TikTok & Reddit Media Buyer to own and scale paid acquisition across two of our fastest-growing channels. This role is ideal for someone who thrives in a performance-driven DTC environment, enjoys testing and optimizing campaigns, and understands how to profitably scale physical product brands.

You'll be responsible for managing campaign execution, developing testing strategies, analyzing performance data, and identifying growth opportunities while working closely with creative, marketing, and leadership teams.

• Must-Have Qualifications
• 5+ years of hands-on paid media experience managing campaigns for DTC eCommerce brands or performance marketing agencies.
• At least 2 years managing accounts with $500K+ monthly ad spend.
• Deep expertise with:
• TikTok Ads
• Reddit Ads
• Meta Ads Manager
• Google Ads
• Strong understanding of:
• Audience strategy
• Bid strategies
• Creative testing frameworks
• Budget pacing
• Profitable customer acquisition and campaign scaling
• Strong analytical and financial acumen, including:
• CAC
• AOV
• ROAS
• Contribution Margin
• Forecasting and profitability analysis
• Experience with:
• Attribution analysis
• Incrementality testing
• Excellent communication skills with the ability to present performance insights clearly.
• Comfortable working independently in a fast-paced, remote environment.

• Amazon Ads experience
• Triple Whale
• Northbeam
• Statlas
• Experience transitioning:
• Agency managed accounts → In house
• Experience scaling brands toward:
• 9 figure revenue
• Experience in:
• Beauty
• Haircare
• Fashion
• Accessories
• Consumer products

• Reddit Ads
• TikTok Ads
• Meta Ads Manager
• Google Ads
• Amazon Ads
• Shopify
• Triple Whale
• Northbeam
• Statlas
• UTM tracking/reporting systems
• Attribution and analytics tools