Direct Response Copywriter (E-commerce / VSL)

Role Overview

We are looking for a talented Direct Response Copywriter to join a fast-growing e-commerce brand. This role is ideal for someone who excels at writing persuasive, high-converting copy that drives sales and customer engagement.

You will be responsible for creating compelling messaging across multiple marketing channels, with a primary focus on Video Sales Letters (VSLs), long-form sales copy, and performance-driven advertising content. If you understand consumer psychology, direct response marketing principles, and know how to write copy that converts, we'd love to hear from you.

Key Responsibilities Write high-converting Video Sales Letters (VSLs) for paid marketing campaigns. Develop persuasive long-form direct response copy for landing pages, sales pages, and promotional funnels. Create compelling copy for e-commerce marketing campaigns across multiple channels. Write messaging for digital advertisements, creative assets, and promotional campaigns. Collaborate with the marketing and creative teams to develop winning campaign concepts. Optimize copy based on campaign performance and customer insights. Ensure all messaging aligns with the brand voice while maximizing conversions. Research target audiences, competitors, and market trends to improve campaign effectiveness.

Must-Have Qualifications Fluent or near-native English communication skills. Proven experience writing direct response copy that generates measurable results. Experience creating Video Sales Letters (VSLs) or other long-form sales content. Previous experience working with e-commerce brands. Strong understanding of consumer psychology, persuasive writing, and conversion optimization. Ability to manage projects independently while meeting deadlines. Portfolio showcasing direct response copy, VSLs, sales pages, or similar work.

• Fluent English speaker with proven experience writing direct response copy and/or VSLs for e-commerce brands, able to work independently and deliver high-converting creative output.

• Background in video sales letter production, familiarity with e-commerce marketing platforms, and experience with multiple ad formats or campaign types.

• VSL writing software or video scripting tools, email marketing platforms, and standard copywriting/content creation tools for e-commerce campaigns.