Creative Strategist (Ads focus)

We are looking for a Creative Strategist who lives and breathes performance marketing. To be clear: this is not a media buying role.

Instead of building campaigns inside Ads Manager, you will own the entire strategic engine behind our paid social campaigns. You will develop the creative concepts, messaging frameworks, ad angles, hooks, offers, landing page direction, and testing plans that drive scalable customer acquisition.

You will partner closely with media buyers (who handle the technical launch and execution) and a cross-functional creative team (designers, editors, copywriters) to deliver high-converting assets and rapid testing roadmaps.

How Success is Measured: Your success is defined by the strategic quality of your ideas, the speed and structure of your creative testing, and the performance lift your concepts bring to our campaigns—not by pushing buttons in Meta Ads Manager.

Responsibilities:

Strategy & Planning: Develop creative testing strategies, structured roadmaps, and prioritized testing plans for Meta campaigns.

Creative Briefing: Write highly compelling hooks, direct-response ad copy, CTAs, and detailed messaging frameworks for the creative team.

Concept Development: Define target-audience angles, competitive offers, and high-impact creative concepts.

Funnel Alignment: Provide landing page messaging and content direction that seamlessly aligns with active ad campaigns.

Market Research: Conduct competitor analysis and monitor the market to identify winning creative trends.

Data Analysis: Dive into creative performance data to extract insights, identify trends, and generate fresh testing hypotheses.

Collaboration: Coordinate closely with designers, video editors, copywriters, and media buyers to bring winning ad concepts to life.

Project Organization: Maintain rigorous creative planning documents using Google Sheets to keep all stakeholders aligned.

• 3+ years of dedicated experience in Creative Strategy, Growth Marketing, or Performance Creative.
• A deep, fundamental understanding of how Meta advertising works from a strategic, creative-led perspective (even if you aren't the one launching the ads).
• Strong direct-response copywriting skills with a knack for writing scroll-stopping hooks and high-converting CTAs.
• Hands-on experience building detailed creative briefs, messaging frameworks, and structured testing plans.
• Highly analytical and comfortable using performance data to draw actionable creative conclusions.

• Prior experience working in a fast-paced Direct-to-Consumer (DTC) environment managing multiple concurrent creative tests.
• High proficiency with Google Sheets for tracking, campaign planning, and creative organization.
• A strong grasp of consumer psychology and conversion rate optimization (CRO) principles.

• Google Sheets for campaign planning and creative documentation, Meta Ads Manager platform familiarity (strategic understanding, not execution).