Senior Social Commerce Strategist

We’re seeking an execution-focused Senior Social Commerce Strategist to own and scale the TikTok Shop affiliate programs across our client portfolio. You will sit at the intersection of strategy and execution, managing client relationships and taking direct accountability for GMV performance.

Key Responsibilities: Own the end-to-end architecture of TikTok Shop affiliate programs, defining creator targeting, product prioritization, sampling strategy, and incentive structures to hit aggressive GMV benchmarks.

Serve as the primary strategic point of contact across a diverse portfolio, leading performance calls, translating client goals into actionable roadmaps, and delivering weekly and monthly reporting insights.

Lead creator sourcing, outreach, and activation sequences inside the TikTok Shop Affiliate Center, focusing strictly on conversion potential and optimizing the creator pipeline from sample approval to video output.

Oversee backend configurations within TikTok Shop Seller Center, monitoring sample volume, product availability, and funnel drop-off points while building QA processes to eliminate operational errors.

Independently build, maintain, and optimize robust performance dashboards to track real-time program health, extracting tactical data insights to reactivate stagnant creators or scale winning products.

• 3+ years of direct experience in TikTok Shop affiliate marketing, creator commerce, influencer marketing, or social commerce with hands-on program ownership.
• Minimum 2 years of hands-on TikTok Shop Affiliate Center management across a multi-brand or multi-client agency portfolio (single in-house brand experience will not be considered).
• Deep technical proficiency in both TikTok Shop Affiliate Center and Seller Center platform mechanics, algorithm behaviors, and back-end levers.
• Demonstrated client-facing ownership, with a proven track record of running tight calls, managing client expectations, and driving multi-quarter GMV and ROAS growth.
• Advanced data and analytics capabilities, specifically the ability to independently pull, structure, and build your own tracking dashboards rather than just reading pre-made reports.
• High-ownership mentality and exceptional communication skills, with a knack for identifying process gaps and building systems to solve them.

• Prior agency or multi-client experience, proving comfort with rapid context-switching.
• Direct experience managing paid creator activations or paid affiliate boosts on TikTok.
• Background working with fast-growing e-commerce, DTC, or CPG brands.
• Experience managing, mentoring, or onboarding junior team members and offshore resources.
• Familiarity supporting new business pipelines, including audits, gap analyses, or pitch preparation.
• Exposure to or a strong strategic interest in emerging Meta Affiliate programs.

• TikTok Shop Platforms: TikTok Shop Affiliate Center, TikTok Shop Seller Center
• Data & Analytics: Advanced Spreadsheet/Data Tools (Excel, Google Sheets) and performance dashboarding platforms
• Project Management & CRM: Pipelines, CRM platforms, or project management systems for creator tracking and client communication